In the past, keyword optimization and backlinks were the critical components of successful SEO. However, trends, such as artificial intelligence and big data which characterize the current digital transformation, have now taken online marketing and search engine optimization a notch higher. Search engines are leveraging these technologies to provide consumers with more accurate and personalized search results and to keep up; marketers are forced to adopt more sophisticated SEO strategies.
Content and optimized key phrases might have been enough to give your website good ranking in the past, but you need to do more in 2018 and beyond. Here are some of the top trends in SEO at the moment.
When it comes to driving traffic, rich snippets are the new rival to top organic listing. Unlike regular snippets, rich snippets include additional features such as images, reviews, ratings, and any other supplements that would be of interest to the consumer. People are more likely to click on rich snippets which increase your traffic from the search result, and ultimately it gives you better rankings on search engines. You can talk to one of our marketing experts at Montreal SEO to learn more about creating rich snippets with structured data.
Voice Search Optimization
In the past year, Google reported that 20% of its search results come from voice queries. Voice searches offer consumers more convenience compared to typing. This explains why voice-activated smart speakers such as Amazon Echo and Google Home are becoming increasingly popular.
Voice search optimization goes beyond the use of keywords, as voice queries tend to be longer and more detailed. To get the most out of voice queries, ensure that you use conversational sentences in your content.
When a user makes a query, Google searches for the most relevant web pages based on the user’s intent. The strategy used to determine relevancy is known as Latent Semantic Indexing, and it is also influenced by factors such as the flow of content and ease of comprehension.
User experience (UX) is turning to be the new gold when it comes to SEO. You could have an excellent web page with all the relevant content but lose out when it comes to ease of use and loading speed. For example, even if you rank highly in search results, but your web page takes forever to load, users are more likely to move on to the next website. It is therefore essential that you talk to SEO experts for advice on how to improve UX for better traffic.
Mobile Friendly Sites
Unlike in the past where most people used PCs to search for information on the internet, most searches by modern consumers are taking place on smartphones. Search engines know this, and they are using mobile-friendliness to rank websites on search results. Also, mobile is expected to be the critical driver for voice-searches, meaning you face becoming irrelevant if your site is not accessible on mobile devices.
Get Professional SEO input
Digital marketing is very dynamic, and SEO strategies are ever evolving. You might have devised the best approaches to your SEO strategy yesterday, only to wake up to entirely new trends that force you to rethink your approach. Keeping up with all the updates can be exhausting, but you don’t have to make all the efforts alone. It is always the best idea to talk to SEO experts to get valuable insights into the hottest trends in SEO.
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