The technological revolution has taken the world of marketing by a storm and today, a significant chunk of marketing is driven by technological tools. Be it market research, idea generation, data analytics or promotion and sales, and it is almost impossible for businesses today to become successful or sustain their success without any digital presence or use of technology. Billboards have been one of the most popular media of advertising and like every other tool and element, billboards underwent digitization as well.
Although the conventional advertisements are still very much present, new age LED billboard is the real craze in this day and age. More and more businesses are opting for LED billboards. Vendors such as Bibi-led are now actively offering LED billboards for both indoor and outdoor advertising.
However, LED billboards are more expensive than your regular penaflexes and if you are investing a high amount of money in an advanced marketing tool, it only makes sense if your investment fails to give you the results that are worth it.
Unfortunately, most small and medium business owners do not have technological insights into how LED billboards work. Setting up a LED billboard is not the same as putting up a panaflex billboard and it is essential that you understand the basic technicalities of these billboards in order to be able to get the best results. Here are a few significant things about LED billboards that most business owners are not aware of.
LED Billboards Are Of Different Types
The most common myth about LED billboards is that all LED billboards are same, which is not the case in reality. There are different types of LED billboards and type of billboard that you opt for will have a direct impact on your cost of advertising and the results that it produces. There are generally two different types of LED Billboards available that include Through-hole LEDs and Surface Mounted Device (SMD) LEDs. Through-hole LED Billboards to tend to have lower electricity costs compared to the SMDs, however they are individually packaged by color unlike SMDs.
Size And Pixel Pitch
It is only worth investing in an LED Billboard if your billboard offers a sharp, crisp, attractive image with images that display as much graphical detail as possible. This is where the size and the pixel pitch of your LED will play its role. A tight pixel pitch means there are more LEDs placed per square foot and the more LEDs there are in a square foot, the sharper and crispier your image will be. Make sure you ask your vendor about the pixel pitch of the LED so that you do not end up with poor image quality. If your message does not require displaying any sharp colorful images you might want to save your costs by getting a LED that has a lower pixel pitch.
The accuracy of colors is very crucial in messages that have corporate branding. You can just not mess up with the colors or it reflects poorly on your brand. Lack of color correction would result in patchy images with inconsistent colors. A reputed LED vendor will offer you quality control tests pertaining to color correction, therefore make sure your vendor is offering you that service.
Your image quality and sharpness are also highly dependent on the brightness of your LED. The tricky part is that brightness of an LED is affected by several different external conditions such as day, night, sunlight or cloud overcast and changes in artificial lighting around the LED. It is wise to invest in a good quality LED board that has built-in brightness control sensors so that brightness level can be auto-adjusted according to the conditions without affecting your image quality.
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