No matter what your perspective is, if you are an owner of a website, then you’re definitely locked in the unending competition of getting the maximum attention of the visitors. WordPress is such a content management platform that gives you everything to build up an appealing blog or website from mere scratch. But the use of attractive designs, latest themes, and interesting features isn’t everything that can help your WordPress site to stay at the top in this competitive market. Rather there are several other influential factors present that determine the growth of your site’s user engagement.
As a site owner, it’s very much natural to long that users spend more time on your site and explore the excellent services and products that you have to offer for them. So if you want to materialize your wish of turning in more visits to your site; then here are the useful tips that can help you to uplift user engagement on your WordPress site.
1. Make Your Content Engaging
Content is the life force of any website. Rather it plays one of the most significant roles in improving the user engagement in your site. Unless you make the content of your site captivating and engaging, no matter how much you try various other traffic inviting techniques, everything will go in vain. At the end, it is the content of your site that grasps the attention of the visitors and helps to turn them into customers. Therefore, write the content of your WordPress site in such a way that it gives the readers reasons enough for staying on your site for a longer time. An engaging content not only helps to increase the user engagement but also reduces the bounce rates.
2. Optimize Pages That Are Important
If you have a website, then it’s quite natural that it will have few pages that are the most liked by the users. It’s a fact that people do love to visit particular types of web pages that they like the most. Therefore, as an owner of your WordPress site, it’s important that you optimize those pages properly. Because it is these pages that generate leads and increase visitor engagement. Find out the most preferred pages of your site through the visitor flow chart and optimize those pages on an orderly basis to improve user engagement.
3. Interlink The Web Pages Of Your WordPress Site
Another great way of boosting the user engagement in your WordPress site is by interlinking one page of it to another page. Yes, by linking one post to another one in your site, you can not only provide the visitors of your site with extra information; but you can also prevent them from closing your site as a result of the lack of posts. There’s no harm in offering your visitors a chance to explore more about your site. But while interlinking the web pages of your site, remember to do the interlinking of each post at least twice that will help you to get the attention of your visitors more easily.
4. Show The Related Posts At The Bottom Section
No site owner would want the visitors of his site to leave until he provides them with what they’re looking for. And the best way to keep the visitors engaged with your site is by presenting them with other related posts just at the bottom section of each post that they might find interesting. Because surveys show that the majority of the people tend to look for other related posts once they finish with reading one. By displaying the related posts just at the bottom of one post, you can make the visitors stay longer on your site and increase the user engagement.
5. Integration With Social Media Is Important
[pullquote]Don’t ever underestimate the power of social media in increasing the user engagement.[/pullquote] Social media has more power that you can imagine. Therefore, as a smart site owner what you need to do is integrate your WordPress site with the popular social media platforms, such as Twitter, Facebook, and Google Plus etc. Connecting your site with social media will simply help you to drive more visitors. You can also encourage the visitors to share your site on these popular social networking sites, which can end up generating promising leads to your site.
6. Optimize Each And Every One Of Your Posts
Just like optimizing web pages that are the most visited, optimizing each and every post is also of seminal importance for boosting the user engagement on your WordPress site. The posts that you publish on your sites serve as a gateway of driving more and more web traffic to your site. Therefore, optimizing each of them becomes very important. Suppose visitors are wandering away after reading one or two posts. Then there’s no doubt that your posts are not thoroughly optimized. The better optimized your posts will be, the more web traffic it will bring to your site. Therefore, start optimizing the posts of your site, if you haven’t already, to keep the interest of the visitors in your site posts unaltered.
7. Show Subscription Forms Below Every Post
Displaying the subscription form at the end of every post is another smart way to improve user engagement. Various surveys have shown that visitors usually submit their subscription to those sites that show their subscription form again and again. So, the best way to apply this effective trick on your WordPress site is by displaying the subscription form of your site under each and every post. As a result, visitors will be able to become the subscribers of your site without any difficulties, while giving a rise to the user engagement of your site.
These above-mentioned tips can not only help you to grow the user engagement of your WordPress site but also can let you achieve your business goals more easily. If you are one of those who desperately wants their site visitors to spend more time on their website, then start applying these super easy tips as soon as possible and make your user engagement pursuit