Most small businesses, as well as affiliate marketers, often do not get in touch with the white label SEO agencies. The truth is that most of the digital marketing agencies use the services of these providers in order to fulfill the requirements of their clients. The digital marketing agencies, of course, have a markup in order to generate profits from the work done by these providers. We will today go into the details of such SEO agencies and the guidelines which you should keep in mind while choosing one.
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What Is White Label Seo?
Let us first start with the basics. White label SEO agencies either provide SEO services or SEO software to digital marketing companies. They are often at the core of the SEO campaign. However, the reason why hardly any customers know about them is that they do not brand their products or SEO services. That is why they are known as white label SEO companies. The digital marketing agencies often brand their reports as well as software in order to gain credibility in front of the customers.
Thus, chances are when you choose a digital marketing agency; they might be outsourcing the work to a such an SEO provider. This is the reason why you have to try and choose such SEO company yourself to save some money and to get the best results.
You need to follow the guidelines which we will mention below in order to choose this type of SEO company.
1. Type Of Service
The types of services which are provided by these SEO companies are different. You need to first look at the scope of the services before choosing a provider. Some of the services include…
SEO Software
Such companies only provide you access to the software which can help you in building backlinks. You will have to run the software yourself in order to build the backlinks.
Link Building
The companies which provide this service will actually build the backlinks for you. They will provide you with the report without their branding in order to verify all the links which they have created for your website.
Sales and Customer Support
There are SEO companies which can provide you with not just sales support but also customer support. This will ensure that you can only concentrate on building the backlinks rather than anything else.
Content Marketing
Content marketing is an upcoming field in the SEO industry. Many SEO companies provide this as a service as well.
Thus, when you’re looking to select the white label SEO company, it is important to look at the type of services which they provide. Some of them also provide social media marketing as well as web designing services. You have to first shortlist the type of service which you need before finally choosing the SEO company.
2. End-Goal
It is important to be clear about the end goal which you want to achieve with the help of your SEO campaign. Once you are clear about your goal, it will be easy for you to pick the right SEO company.
Some of the goals which you can have include:
- Lead generation
- Sales generation
- Gaining more visitors
- Gaining email newsletter subscribers
Thus, you have to first and foremost decide the end goal of your SEO campaign and thereafter compare the different white label agencies. When comparing white label seo providers, it is important to compare their strategies as well. You have to naturally favor the company whose strategy aligns with your end goal. This will allow you to achieve your goal more easily by hiring the company.
3. Cost
Most of them are affordable as compared to digital marketing companies. However, it is still important to inquire about the cost. You have to match it up with your budget. Once you are able to do that, it will be very easy for you to find the SEO company which you can afford.
Some of the factors which you should consider include:
- Payment frequency: Many companies require you to pay on a monthly basis. That is why; you have to always inquire about the payment frequency.
- Upfront cost: Many white label companies work on thin margins. That is why, if they have any upfront cost, they directly pass this on to the consumers. You have to inquire about this in advance before deciding the company.
Thus, when you are clear about these 2 things, it will be very easy for you to pick the right company.
4. Types Of Links
While most of the small businesses just focus on the results but it is important to focus on the type of backlinks which are created by the SEO agency. If the backlink quality is not good enough, they can get your website penalized at a later stage. This is the reason why you have to look at the type of backlinks which are created by the company.
Ideally, you should choose a white label company which creates backlinks which mimic natural traction. This will allow you to stay under the radar. At the same point in time, this will allow you to minimize the probability of getting penalized. You have to always inquire from them the type of backlinks which they will create for your website.
Some of the attributes which you need to know about include:
- Anchor text of the backlinks
- Pace of creating the backlinks
- Number of backlinks which will be created during the SEO campaign
Once you inquire about these 3 factors, you can understand the one which provides you with the better and a safe package.
5. Tracking
Small businesses do not have the resources to track the key performance indicators. That is why; you have to always choose an SEO provider which is able to help you in doing so. Some of the key performance indicators which you need to always keep track of include:
- Number of indexed backlinks
- Rankings of your website
- Naturally appearing long tail keywords
- Keywords for which you get traffic from search engines
When you inquire from different SEO companies, it is important for you to find out whether they can help you track these key performance indicators or not. You have to ideally only prefer companies which can help you in doing so. This will mean that you do not need to spend separate money in order to track these key performance indicators.
6. Reports
In many cases, small SEO agencies often outsource work to such providers. In order to show to their clients that work is actually being done and the back links are actually being built, they need to forward the report to their clients. Even if you buy SEO package for your own website from the white label agencies, the report is a must. A report will let you know directly the type of backlinks which are being built. This will allow you to have concrete proof of the work done. This is the reason why you have to always inquire about the reports and what the report consists of.
Some of the questions which you should ask about the reports include:
- What will be the frequency of reports?
- What will be the contents of the reports?
- Will report highlight each and every backlink built?
- Can I brand the reports?
Once you get the answers to these questions, it will be easier for you to understand whether the SEO company which you are looking to choose is the perfect option for your business or not. Ideally, the company should be able to provide you with the monthly reports. When that is the case, it will be very easy for you to keep a track of the work which is done in a certain period of time.
7. References And Samples
In order to judge the quality of the work done by the company, you have to ask them for samples. Any SEO company worth their salt will surely provide you with a link to samples as well as work samples. You have to analyze these in order to check the quality of the backlinks or the software. This will allow you to take a peek at the value which the company can add to your business. If the samples itself are not up to the mark, you have to skip that SEO company and you have to search for another one. This will allow you to filter out the SEO companies without having to buy a package from each and every one of them.
In case, you’re not sure about the samples, you can ask for references from the company. You have to drop a mail to these references. You have to ask them about their experience with the company. Since these are actual customers, you will be able to get a first-hand account about the work of the SEO company. This will allow you to easily decide whether the SEO company which you plan on choosing is up to the mark or not. With the help of these two simple tips, you will be able to easily eliminate most of the white label companies which are not up to the mark. Thus, it will be very easy for you to pick the right one.
8. Payment Options
Normally, payment options are not a big deal when it comes to white label companies. Most of them support PayPal. Many of them support wire transfers for the bigger contracts as well. If you’re on the lookout for something specific like cryptocurrencies or payment in Bitcoin (BTC) you have to first and foremost find out whether that is okay with the company or not.
Under normal circumstances, PayPal will suffice as then you can pay with the help of debit card as well as credit card. You have to inquire about the same from the SEO company before going ahead with the contract.
9. Customer Support
This is the most important aspect which you need to judge them on. Just because they provide affordable services does not mean that the customer support should not be up to the mark. Since you will be using them for your clients as well as for your own website, it is important for you to gain access to proper customer support. In case, your customer sends your question or query regarding the work, you should be able to answer them promptly. This can only happen when the customer support provided by the company is up to the mark.
You have to look at the different customer support channels which are on offer. You have to look at the normal working hours during which the customer support is active as well. At the same point in time, you have to test the customer support before allotting them any work. This will allow you to find out whether the customer support of the company is up to the mark or not. When it comes to customer support, you should not take any chances and test the customer support yourself before taking a call.
10. Check Their Website
Last but not least, you have to check their own website and find out the keywords for which it is ranking. If you’re not able to conduct this due diligence on your own, you can directly inquire the same from the company. Only when you have ascertained that the agency is able to rank your own website for competitive keywords, should you think about going ahead and allotting them any work.
When they are able to rank their own website, it is a testament to the SEO skills of their own executives. In case, they are not even able to their own website, there is no point in negotiating with that particular SEO provider. That is why; you have to always conduct some due diligence about their website before taking a call.
Choosing a white label SEO company can certainly save you a lot of money. However, this can only happen when you are able to choose the right company. With the help of the 10 guidelines which we have listed above, it will be very easy for you to pick the right white label company. You will then be able to just monitor the results rather than doing the heavy lifting yourself.
If you are interested in even more technology-related articles and information from us here at Bit Rebels then we have a lot to choose from.
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