How will social media marketing evolve in 2019? For digital marketers all around the globe, making smart use of social media platforms has been one of the best marketing methods in the past few years – and the power of social media only keeps increasing with each passing year.
To help you stay on top of social media marketing trends in 2019, Jeff Yapp, founder & CEO of Wutznxt, reveals the best apps for social media marketing available today.
IMAGE: PEXELS
Facebook Chatbots
Chatbots are automated, smart programs that respond to user’s text or presence on a page. According to Jeff Yapp, several businesses are already using chatbot services on their Facebook page to:
- Save time and money
- Streamline customer service
- Engage customers
But why are they so popular?
Interestingly enough, messaging apps have surpassed traditional social networks in terms of global monthly active users. This trend is only increasing in 2019.
This means that more and more people are spending more time exchanging text messages on messaging apps than scrolling through their feed. If businesses want to get their attention, they need to go through chats.
Having chatbots on Facebook Messenger allows businesses to take a proactive approach to chat with their customers. By automatically sending messages and directing the user through questions for a satisfying buyer’s journey, you’ll get leads that would have otherwise clicked away from your page
Many businesses, especially in the B2B sector, may brush off Instagram as ineffective for business marketing. However, Jeff Yapp states that this is a big mistake.
Instagram is the fastest-growing social media network in 2019 – especially for the millennial population. With video tools like IGTV and Instagram Stories, you can even add direct links to products or services once you have at least 10,000 followers.
Not sure how to use Instagram for marketing? Here are the types of content that marketers can use to promote a business:
- Behind the scenes to humanize the people behind a business
- Giveaways
- Helpful tidbits of information
- Customer showcases and success stories
Technically speaking, Pinterest is not a social network, but rather a search engine. However, that does not mean marketers should ignore this platform.
Pinterest is one of the best ways to drive organic traffic to a website, making it friendly for marketers who work for businesses with smaller budgets. However, Jeff Yapp also states that Pinterest users tend to have high household incomes and use Pinterest when deciding to make a purchase.
This makes Pinterest users a great audience to market to. With visually attractive pins and a focused, optimized profile, this platform can increase traffic by the thousands per month – without any paid clicks.
Conclusion
If you haven’t started using chatbots, Instagram, and Pinterest for your marketing strategies in 2018, Jeff Yapp states that it’s not too late to start – these tools are still growing in 2019 and provide great marketing opportunities for businesses that want to stand out from the crowd.
If you are interested in even more social media-related articles and information from us here at Bit Rebels then we have a lot to choose from.
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