Everyone is talking about brands these days and how you can brand pretty much anything, even yourself to some extent. Sometimes, though, things are taken a bit out of proportion. Some people say a brand is something über important and has to be preserved at any cost. Even though I agree, I don’t think that a brand can endure a constant attacking from consumers. It takes a lot for a brand to stand the test of time. It needs to evolve and be reinvented occasionally in order to ensure a long lifetime.
So, what could be better than doing something that will make everyone crave your brand? How would you do that? Well, Massimo Gammacurta is a pristine photographer who wanted to switch up the game a little and create something called “Lolli-Pop Brands.” It’s rather simple really, and it just goes to show that you don’t need to over-think the meaning of a brand in order to get people’s attention.
Mr. Gammacurta simply created some lollipops matching the brands logotype’s, and had them photographed in what can only be described as delicious lighting that will make your mouth water. This would be the ideal candy to hand out at any event for any of these brands. I think if you just do your research, you can do this if you want to. All you need to do is either find a company that make these, or simply make them yourself if you’re a cook of some sort. It’s a sweet idea with a delicious approach for sure! You can buy the book right here!