There are so many different ways to spread the word about your website and drive traffic to it, but one of the best ways to do that is through guest blogging. One of the biggest reasons for this is that guest blogging works in many different ways all at one time for your business. It can help you get good-quality back links, generate more traffic to your website, increase your site’s exposure, and solidify your brand’s reputation all at once. Pretty impressive, right? Sure it is. But there some definite guidelines for guest blogging that you should keep in mind before you dip your toe in that pond.
First, let’s look at the do’s, the things you should do to make guest blogging work for you.
Create Great Content – No matter what content you create for your guest post, whether it is just text, audio, video, or whatever, do a good job. Ensure your guest blog post is of amazing quality. Remember that the goal is to provide something of value to your host site and, by extension, to your own blog. The quality of your blog post will directly correlate to the amount of traffic you get from it.
Proofread Diligently – Never submit a guest post without proofreading it first. You don’t have to be a professional editor to do this. Simply take the time to read and re-read your work to make sure there are no spelling errors, dead links, etc. Submitting poorly written material or material with mistakes in it will likely get rejected by any host blog worth its salt. One good tip is to read your work out loud. You’ll hear how it sounds more clearly and be able to detect problems with flow, etc.
Now On To The Don’ts…
Don’t Be A Spammer – No matter what form it comes in, people do not like spam. You will instantly lose credibility and authority with readers if you cram your post with links to your blog. Only link to your blog where it is relevant and natural. In most cases, this will not be in the body of your post but in your author bio, such as “Click here to read more from this author.”
Create Unique Content – Never submit the same guest post to more than one blog. It can be tempting to simply make cosmetic changes to a post such as changing the title or slightly rewording the piece. Doing so compromises the quality of the blog piece. You host blog deserves better than that, and your own blog’s reputation depends on it. Always take the time to create unique content.
When you delve into the world of guest posting, follow these guidelines to give yourself the best chance of success. You’ll be glad you did.