Today’s consumers online have higher expectations than ever before. They not only want a site that’s easy to browse and access from any device but also expects it to load in two seconds or less. Otherwise, you will have a much lower chance of getting them to stick around.
What’s more, Google is also starting to crack down on slow websites that aren’t optimized for best performance, so websites that fail to adapt will see their SEO rankings drop as well. So, if you want to consistently increase your traffic and make sure that your site’s visitors are happy, you need to focus on improving your site’s performance.
IMAGE: PEXELS
Luckily, there are steps that you can take that will not only make your site easier to browse but will also help with customer retention, as well as provide a steady stream of new leads month after month.
Let’s explore four strategies you should consider for your site below.
Make Sure Your Site Is Always Accessible
It won’t matter how good your website is and how much traffic you are able to attain if the website will be down when visitors try to access it. Keeping your site online and available is essential because otherwise, you will not only lose prospective customers but will also risk damaging your reputation in the process.
Luckily, there are steps you can take to make sure that your site is fast and accessible at all times. The first step you need to take is finding the right hosting solution that can guarantee uninterrupted service and quickly deal with any issues that arise.
When choosing a provider, it’s important to not base your selection on the sales pages of the companies, but instead, make the choice according to WordPress hosting reviewers who can paint a more objective picture and show you the pros and cons of a company.
Finding the right host will ensure that your site stays up and running and that your customers don’t become frustrating when your site is inaccessible or takes forever to load.
Another thing you should think about is ensuring that your website can handle traffic surges. When you launch a paid advertising campaign or post a guest blog, you will sometimes see a spike in traffic that can be much higher than anything you’ve had to deal with before.
In these instances, if you don’t have a reliable method for allocating traffic, your servers could malfunction, and the entire site could go down, or at the very least, some of your users might have to deal with a slow loading speed that can be very frustrating.
But by using load balancing software, you can ensure that your site’s traffic is handled in the most efficient way and that it is effectively allocated among your servers, ensuring optimal performance and quick loading time for your visitors.
Look For Guest Posting Opportunities
One of the hardest parts of setting up an online business is finding ways to attract traffic to your site – paid methods can get quite expensive, and SEO can take months to deliver any results, so you need to find other avenues for attracting targeted leads while you’re getting started.
And with guest posting, you can not only gain a steady stream of leads who are already pre-sold on you as a trustworthy source but attain numerous additional benefits as well.
Guest posting allows you to get in front of audiences in your niche and offer them valuable information, while at the same time educating them about the likely obstacles that they will have to overcome and guiding them along towards the conclusion that your product is what can help them.
But how to get started with guest posting?
Well, even though getting your articles published on other websites may seem like a challenging task, especially if your business isn’t yet well-established, the truth is that it’s much more achievable than you may think.
Even the most successful websites are always in need of more high-quality, informative, and relevant content, so if you can offer that, you can get published on almost any website. The key is getting a chance to make your pitch in the first place.
That can sometimes be difficult because not all sites actively encourage people to reach out, and some may not even display their contact information publicly.
However, there’s a way to overcome that too. If you can figure out the person that you want to reach, such as the editor or someone responsible for publishing, you can usually look them up on LinkedIn and use a LinkedIn emails extractor to get his contact information.
After that, it’s just a matter of creating a persuasive email that lays out your case and coming up with a few good article idea pitches that you think could work for their blog.
Start A Loyalty Program
Attracting and keeping customers is getting more difficult every year, as more websites come into the marketplace and try to carve out a space for their business. So, if you don’t want your current customers to get lured away by the competition, you need to offer them incentives for being loyal and staying with your brand.
That’s where loyalty programs can be incredibly effective. They allow you to provide a more personalized experience for your loyal customers, and give them unique incentives that are catered based on their preferences and behaviors.
With the help of a loyalty program, you can create a stronger bond with your audience, increase loyalty, add unique value that they won’t be able to find elsewhere, and increase the likelihood that your current customers will recommend your business to their friends or colleagues.
But how to set up a loyalty program for your brand? Well, today that task is easier than ever before. Using customer loyalty software, you can set up and customize your own loyalty program in minutes and can offer various rewards programs to every customer.
Keep Your Site Clean and Efficient
Finally, to make sure that your website is performing at optimal levels, you need to make sure that you keep it lean and functional – always look for ways how you can cut down unnecessary design elements, navigation, code, or visuals.
Over time, your site will inevitably start to become cluttered, so you need to keep a close watch on how much time your site takes to load and what could be the blame. For instance, if you’re using WordPress, chances are that you have more than a few plugins that provide various functionality that was necessary at one point or another.
However, as your needs change, some of those plugins may have become obsolete, so you need to regularly check to see if any of them are idling in the background, slowing down your website and taking up space.
Another thing to consider is the size of your images – although high-definition images sure look nice, you need to find a balance between having sharp images and getting them down to a size that can load quickly.
Luckily, there are many image compression plugins for WordPress that can help you keep the images looking good while also ensuring that your site loads quickly.
If you are interested in even more design-related articles and information from us here at Bit Rebels, then we have a lot to choose from.
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