Whether you are looking to get your business off the ground or are looking to grow it further, you need a marketing tactic that is guaranteed to work. There are plenty of ways to advertise and market a product, but utilizing Google AdWords & PPC Agency Management is a sure-fire way to increase your customer base and the amount of traffic headed to your site.
PPC
Pay-per-click is a model of internet marketing where an advertiser pays a fee each time one of their ads is clicked on. This is usually used in search engines like Google where your ad displays when someone searches for the specific keyword you have selected.
For example, if your business sold pet accessories then you might choose the keywords “dog beds”. When someone searches for those keywords there is a possibility that your ad will be the first thing they see on the Google results page.
[pullquote]Every time your ad is clicked, sending a visitor to your site, your business pays a small fee.[/pullquote] The benefit is that the fee is small in comparison to the profit you will make from the visitor. If the pet accessory company spends $2 on an ad that nets them a $60 sale the cost was well worth the revenue.
There’s a lot that goes into making a successful PPC campaign. The best marketers know how to research and select the perfect keywords, organize those keywords into ad campaigns and groups, and set up PPC landing pages that are optimized for conversions.
Google charges less per click for the best campaigns, making a PPC Agency who can deliver a positive ROI a valued commodity.
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Google AdWords
The single most popular PPC advertising system around, Google AdWords allows any business to create an ad that will appear on Google properties. Every time a search is initiated Google chooses winning advertisements based on the keywords of the search and displays them at the top of the page.
They choose the best ad campaigns based on an advertiser’s Ad Rank that is determined by two factors, CPC Bid, and their Quality Score. The CPC bid is simply how much an advertiser is willing to spend while the Quality Score takes the click-through rate, relevance rate, and landing page quality into account.
Ads seen at the top of the search are determined by this algorithm, CPC Bid x Quality Score = Ad Rank Position. This allows an advertiser with a higher Quality Score to pay less for each click through. So, how can you ensure that your business’ ad campaign has an optimal Quality Score?
PPC Agency Management
You need someone who not only understands the market but can create top quality ad campaigns within it that are guaranteed to turn visitors into customers. With a good PPC Agency, you can see a positive return on your marketing investments through increased sales.
These agencies will work with you to refine your web traffic with ad campaigns that will reach your targeted audience and beyond.
Choosing The Right PPC Agency
There are plenty of agencies out there, which can make choosing the right one challenging. This Q and A will help sort out the best of them.
- Q: Who owns my AdWords account? A: You should be the owner.
- Q: Will I have access to the AdWords account? A: You should have access.
- Q: What is your frequency of communication? A: At least monthly.
- Q: What level of reporting will I receive? A: Detailed information on how your campaign is performing.
- Q: What certifications does your agency have? A: They are a Google Certified Partner.
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