Financial products and services don’t make a lot of people jump out of their seat with excitement. And that’s mainly because much of the financial product marketing we see relies on outdated tools like direct mail advertising or radio and newspaper ads.
There are better ways now which will answer the proverbial question: how to market financial services like a pro in 2018? If you implement these tips, financial marketing will feel as thrilling as buying the latest iPhone.
Thankfully, the digital revolution is transforming how the industry engages customers. A new report of 700 senior industry leaders found that the proportion of financial services companies that viewed themselves as digitally mature nearly tripled from 7 percent in 2016 to 19 percent last year.
Embracing innovative technologies and jumping on the digital fintech marketing bandwagon is the best way to stay ahead of the competition in the financial services industry.
Here are some solid strategies to get you started.
Make Your Financial Product Marketing Initiatives Mobile-Friendly
If you’re a financial services company, you need to focus on mobile marketing. An increasing percentage of your customers are doing business on their phones, which means your website has to be mobile-friendly.
We’re talking about large call-to-action (CTA) buttons such as ‘Click To Buy,’ or ‘Subscribe To Our Newsletter’ that are easy to spot. Use simple forms, clear images, and large text. And consider investing in video content that is short, actionable, and informative.
Invest In Chatbots
Chatbots, one of the lowest risk, high ROI technologies, can make a world of difference in your financial marketing strategy. They have the potential to optimize user experience and elevate your customer service game.
We are living in the age of instant gratification where clients expect financial services online platforms have the same instant communication as their social media ones.
Chatbots can fulfill that need.
Readily available 24/7, friendly and unwearying, these virtual assistants are becoming more popular than human customer service representatives. Investing in a chatbot will also help you save big bucks. A new study has found that chatbots will lead to cost savings for the healthcare and banking sectors of over $8 billion per year by 2022.
Take Advantage Of Crowdfunding
Social media is the perfect platform for financial product marketing. But, not a lot of people take advantage of crowdsourcing, a powerful social media tool which can engage customers in the process of product development.
Next time you want to launch a new product, reach out to your customers on social media channels and ask them to try out the software and provide feedback that you will use to refine your product.
These are some of the most successful financial marketing techniques in 2018. Which ones will you be experimenting with next year? This post comes from Digital Authority Partners, a Chicago digital agency.
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