Hosting a corporate conference can present a great opportunity for ambitious entrepreneurs. Not only does hosting a conference allow you to mingle with leading minds in your industry, but it also increases your business’s name recognition and potential for growth.
However, putting on a major conference can be a tall order – and it may take up to a year of preparation to pull off successfully. Today, we aim to make this process a little easier. Here are four tips for hosting an awesome business conference.
1. Assemble Your Team
A business conference is a multi-layered event. As such, business owners hosting such a gathering need to bring together a team of professionals they can trust to handle individual aspects of the planning. From marketing and sales, to figuring out the logistics of the day-to-day activities, it’s imperative that your team members are all on the same page and pushing in the same direction.
2. Pick The Right Time And Place
If you want to attract a good crowd to your conference, it’s important to start promoting months in advance. Furthermore, you should look to avoid certain times during the year when people are typically unavailable. Obviously, business owners shouldn’t schedule their conference during the Holiday Season.
But it’s also worth noting that many Americans prefer to take vacations during July. And it’s important to be aware of any potential conflicts on the week or weekend you select. For instance, it’s probably not a wise idea to schedule your conference the weekend of the Super Bowl, or the week of a presidential election.
Similarly, selecting the right venue can make or break your conference. Few businesses are blessed with the requisite space required to house hundreds (or even thousands) of traveling professionals. Given that fact, it’s critical to find a venue that fits both your space and style needs. Also, don’t forget to find a location near several hotels for your guests!
3. Bring In Great Speakers
Great speakers are fundamental to a conference’s success. Without them, you’ll struggle to drum up interest in your event. And those that do attend your conference will judge it mostly on the quality of information provided by the speakers.
4. Sweat The Small Stuff
There’s no two ways around it: organizing a major conference is a significant undertaking. There are dozens, if not hundreds, of one-off tasks that need to be attended to, such as ordering disposable table cloths or portable barricades to separate different activity booths. (For more information about portable barricades, contact a company like OTW Safety.) Nevertheless, ambitious entrepreneurs have to pay attention to the details if they want their conference to be productive.
The Bottom Line
Running a large conference isn’t easy, but the potential benefits could be massive. Keep these tips in mind if you’re thinking about hosting a big event to boost your business profile!
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