Rebel Shop Geek Store

Subscribe

Check out the new “Stick Keyboard” | Foldable Keyboard
Check out the new “Stick Keyboard” | Foldable Keyboard

TECHNOLOGY | 2 Years Ago By Diana Adams

Retailers Rejoice: YouTube Shopping Videos, Product Links Embedded

Advertisement

Have you seen what a YouTube shopping video looks like yet? I think this is going to be one of the biggest trends in shopping in the coming year. I had heard that last month YouTube announced that all verified partners in good standing would be able to start linking directly to their merchandise in videos, but it didn’t click in my mind how powerful that type of shopping experience could be until I saw this Juicy Couture video below which shows this much improved technology it in action.

In the past when we’ve seen shoppable videos (like the one from Target), they’ve been awkward and wonky, and it many times required more than one click to get to the product page. As you can see in the YouTube shopping video below, all that has changed. It’s now a smooth, one-click shopping user experience.

Since this is only one of the first YouTube shopping videos which takes advantage of this new technology (Gucci, Neiman Marcus, Barney’s and a few others have also created shopping videos, but not on YouTube), just image what other brands will want to get in on this in the coming year. It could definitely take shopping to a whole new level.

According to L2 Think Tank and Social Commerce Today, Facebook and Twitter aren’t as effective for the beauty or fashion industry as they are for other industries. Referral traffic is on the decline. On the flip side, it has more than doubled from YouTube in the past year. It was so strange for me to read that because when I think of social media and how it affects our offline decisions (including shopping), I usually don’t even consider YouTube. I have a feeling that is going to change a lot in the coming months.

If you would like to read more about this and find out how you can create your own YouTube shopping video, you can click over to Merch Store Annotations and Merch Where It Matters Most. Try clicking on some of the things you see in this video below. It’s wild! Even the rhinestone necklace on the cat is clickable and buyable. This definitely has the potential to evolve into a powerful form of inbound marketing.

The Juicy Couture YouTube Shopping Video

youtube-shopping-videos-juicy-couture

Via: [Social Commerce Today 1] [Social Commerce Today 2] [Tech Investor News]

Advertisement

Leave A Comment

You Might Also Like...
Bit Rebels
The Most Exciting Innovation Of 2013 According To LinkedIn
The Most Exciting Innovation Of 2013 According To LinkedIn
SHARES
334
How To Give Your Facebook Fan Page An Operation [Infographic]
How To Give Your Facebook Fan Page An Operation [Infographic]
SHARES
240
Why You Are Unable To Respond To Google Reviews On Your G+ Page
Why You Are Unable To Respond To Google Reviews On Your G+ Page
SHARES
258
15 Awe-Inspiring Double Rainbows From All Around The World
15 Awe-Inspiring Double Rainbows From All Around The World
SHARES
289
30 Reasons Why Google Glass Should Be Allowed In Schools [Infographic]
30 Reasons Why Google Glass Should Be Allowed In Schools [Infographic]
SHARES
363
 
css.php