The word disruptive has two very different meanings depending on the context in which it’s used. When we think of someone or something as being disruptive in a social situation, it’s usually a person who is making problems or it’s about some ensuing chaos. However, in business with regard to innovation, disruptive doesn’t have that negative connotation.
According to Wikipedia, disruptive innovation is used in business to describe innovations that improve a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers.
In Apple’s case, as Steve Jobs always said, he wanted to create products that the consumers would fall in love with, they just didn’t know until they actually saw them and held them in their hands that they wanted them. He said, “Innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem.”
Of course, Apple is not the only company that has dared to be innovative and throw out old ways of doing things. Some other companies who have been successful in doing this are Facebook, Twitter, Wal-Mart, Craigslist, Amazon, Netflix and Southwest Airlines, just to name a few. Although all of these companies are very different, their goal is the same, to challenge the conventional market and create a new one. Focus recently put together this very inspiring infographic showing the most disruptive tech companies.