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Your Ultimate Google Penguin Recovery Plan [5 Infographics]
Your Ultimate Google Penguin Recovery Plan [5 Infographics]

Spotlight on Energy Saving Bulb

TECHNOLOGY | 2 Years Ago By Arnt Eriksen
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Since many European countries have announced intentions to make Eco-friendly bulbs compulsory, campaigners have been calling for warnings and disposal advice to be printed on bulb packaging. Many of the leading European brands in the category have failed to do this, despite the risks posed by a product that requires special waste handling and increasing media pressure to do so.

Bulldog developed a name and visual identity that suggest the primary brand benefit with a view to penetrating the market quickly. The packaging solution, using bio-degradable inks and 100% recycled stock, attracts, directs and educates consumers – enabling informed purchasing decisions that will contribute to their well-being, as well as that of the environment.

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Author: Arnt Eriksen

Arnt Eriksen has worked with creative and visual communication for the last 2 decades, and is one of the leading authorities within digital- and social media in Norway. With his extensive experience from the advertising industry and from running his own agency for years, he delivers and builds actionable and quality relationships for businesses, organizations, and individuals. Arnt combines strategic and creative thinking with storytelling to engage and attract clients to companies. Arnt is a passionate and engaged speaker, keynoter and advisor to teach companies about communication and social media covering subjects such as “the future of communication”, “the ROI of Social Media” and “You – a digital brand” Connect with him at @arnteriksen
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