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TECHNOLOGY | 1 Year Ago By Diana Adams
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Social Media Demographics Case Study [Infographic]

social-media-demographics-infographic

I often hear people talk about social media demographics. They usually want to know specifics like gender, age, education and household income numbers. I’ve never really understood why that information is so important, but I suppose from a branding perspective, it’s important to know this stuff so a company can make sure they are maximizing their efforts when they formulate their social media strategy.

Thanks to this new infographic from Online MBA, you can now get all these stats in a nice and neat format which is easy to understand at a glance. A lot of what I see on this chart is common sense to me, but a lot of it is new information as well.

For example, I had no idea that 43% of Google+ users are single, that only 13% of people online use Twitter and that the top corporate Pinterest board has 34,517 followers. However, I think this stat that 82% of Pinterest users are female is already outdated. Men have been flocking to that site like crazy lately, and I think the correct stat is more like 68% are female, not 82%. Regardless, this is a great little chart to keep handy if you need to refer to social media demographics for a project you are working on.

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Social-Media-Demographics-Infographic


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Author: Diana Adams


As the editor and global advertising director for Bit Rebels, Diana spends her days fine-tuning the content for Bit Rebels and working with established companies, startups, app developers and Internet entrepreneurs who want to be associated with the Bit Rebels brand. Diana started with Bit Rebels in July of 2009, three weeks after the site launched. She brought fifteen years of Information Technology experience and a love of everything considered geek with her, and she enjoys the journey each day as the site continues to reach more people and progress at a very fast pace. You can usually find Diana working in the Bit Rebels office located in Atlanta or sitting in the corner of a downtown Starbucks somewhere with her MacBook, iPad, iPhone and a Grande Caramel Macchiato. You can reach Diana at diana@bitrebels.com.

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