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Like Hangers Turn Shopping For Clothes IRL Into A Social Affair

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We have seen quite a few ways social media has become useful in our online lives as well as in our real lives. When I say real lives, I of course mean in the world where we live and breathe. There are a multitude of different social sharing metrics that we use to assess our success when we launch campaigns and websites online. These sharing metrics might have other uses as well. A clothing store in Brazil is utilizing Facebook likes in something called like hangers.

It’s a pretty genius way of helping customers decide what to buy. Imagine walking into a store with a friend, and you know you two don’t have the same taste. It doesn’t exactly make for a successful shopping tour, does it? Nope, this Brazilian store decided to launch something called like hangers instead, and it has made their business boom.

So, what are like hangers? Well, they’re nothing more complex than hangers with the number of likes displayed on them. The store’s clothes are present on the Internet, and through their website, anyone can like the clothes they might have just bought or that they are admiring. This way, shopping becomes a whole lot more social. If anything, it makes for an easier way to be trendy by just looking at these like hangers and checking out how many likes that particular clothing item has gotten.

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It’s a rather genius move by C&A Brazil since it will not only tell store shoppers what’s hot, but it will also encourage people online to check out and like their clothes. I mean, who wouldn’t want to be one of the thousands of people to have a like registered and displayed in a store on the other side of the world, right? It’s concepts like this that will make the Facebook like a little more valuable for each new idea launched. It is said that Facebook’s graph search feature is going to make likes even more valuable, which of course will make this store get a whole lot of traffic just because they already have a plan to acquire them in the thousands. However, there are a few questions that remain, and one of those is how metric pollution is measured and dealt with in these like hangers. I guess we’ll never know.

C&A Brazil Fashion Like Hangers

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Author: Richard Darell

Richard Darell is the founder and CEO of Bit Rebels, a multifaceted online news outlet that reports daily on the latest developments in technology, social media, design and everything geek. Today this media entity welcomes more than 2.5 million unique visitors per month and is considered the go to place for people in constant motion. As an Internet entrepreneur, he is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a more streamlined way. His excitement for statistics has allowed him to further develop systems that continuously produce accurate and fast-paced analytics to better optimize the approach by which Bit Rebels presents news and content. His graphic design background has proven to be an important tool when designing new systems and features for Bit Rebels since the development of solid and stable code depends entirely on their structure and implemented procedures. Richard currently resides in Stockholm, Sweden and directs the Bit Rebels offices in both Stockholm and Atlanta. You can reach Richard at richard@bitrebels.com

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