If you own or have ever owned a website, you know that SEO (Search Engine Optimization) is one of the most important keys to success. Without it, your site will fall into the shadows and all your competitors will gain even greater headway before you can even start competing with them for real. It’s an easy phrase to remember; however, it’s ultimately hard to optimize for your unique website. There are hundreds, if not thousands, of websites out there that will help you find your way through the seemingly almost unlimited ways that you can increase your search engine ranking. So where do you start?
It really doesn’t have to be that hard, and the way you should approach it is to cover one spot at a time. That way, you will know whether your enhancements are actually what you wanted them to be. You’ll be assured that your enhancements are not hurting your ranking instead. You will not only gradually rise in the search engine rankings, but also push in the most important factor into the ranking algorithm that search engines are using, which is the time your website has been around. This factor is prioritized in the algorithms since it means your website is being maintained and cared for over a long period of time, and it shows that the link to your website will be a solid one for years and years to come.
Linchpin SEO pulled together a little SEO infographic that might be helpful to you when you first start out with the SEO of your website. It’s a four level pyramid that points to the weight of each different optimization. If you begin at the bottom and work your way up, you will have a solid platform to build on as you go up the pyramid. Social media has become a huge key in the success of a website and should never be overlooked or minimized. This is especially true now that the largest search engine of them all, Google, has implemented Google+ into their search results and probably their ranking algorithm as well. We all have to start somewhere, and this infographic is definitely a good foundation to build on.