Rebel Shop Geek Store

Subscribe

Technology Fashion: The Gaming Platform & Social Media Sweatshirt
Technology Fashion: The Gaming Platform & Social Media Sweatshirt

Bit Rebels Facebook Page
KICKSTARTER
J.A.E.S.A: Next Generation Artificial Intelligence
J.A.E.S.A - Next Generation Artificial Intelligence
KICKSTARTER
Looksery: Real-Time Face Transformation Filters
Looksery App
KICKSTARTER
Leaf Mount: Collapsible Stand For iPads, Samsungs, Kindle+
Leaf Mount
KICKSTARTER
ANTVR: All-In-One Universal Virtual Reality Kit
ANT Virtual Reality
Previous Article
Check Out More Of Our Geekery
Next Article

Paying For Content: The Increasing Use Of Paywalls [Infographic]

paywall-subscription-publication-concept-header

There are around 450 million “active” English blogs on the Internet, and somewhere around 100 million non-English blogs. It’s safe to say that there will never be a shortage of content being created and shared. As we all know, the content that bloggers put together, whether it is personal or for other purposes, is usually free. Free is a concept that the Internet was founded on, and that is why we have advertising outlining many of the blogs out there. It is a way to make sure that the people behind the blog are able to keep their free content service available to the masses. But recently, more and more websites have started charging for their content. They have simply incorporated a paywall which requires readers to pay in order to get through to the content.

The New York Times was initially criticized for that move when they put up their paywall back in March, 2011. It’s a move that lead to many readers abandoning the online version of this highly popular newspaper. But more and more online publications are finding refuge by requiring readers pay for their continued services. A publication is an organization like any other with expenses that have to be paid. There are servers, upgrades, maintenance, salaries and everything else that goes into the daily operation of a company.

Is it a good approach? By the looks of things, it has become a pretty good solution to make up for the dwindling revenue from print and even online ads. Online ads are particularly hard to sell since advertisers have gone from focusing on being seen to getting as many clicks as possible. These two things usually don’t go hand in hand. You can have a site that welcomes millions of visitors a month but doesn’t get many clicks on their ads. There are of course a bunch of different reasons for that result. However, being seen is many times way better than getting one more click.

As ad revenue goes down, publishers have to find alternate ways to make up for the lost revenue. Since the launch of their paywall back in March of 2011, The New York Times has managed to enroll over 454,000 subscribers. It’s a number that I think anyone would call a success. But will it work for less known publications online as well?

If you have a look at this infographic presented by Best Colleges Online (design by NowSourcing), you will see that putting up a paywall isn’t always the best decision. However, as always, it comes down to what content you are offering behind that paywall. If you change the concept of your publication, just like Variety did back in 2010, you will find that it’s a move that can potentially bring your entire company to its knees. Be smart about your decision. Make sure you know the reasons why you would put up a paywall, and don’t lose track of what content you make available to your subscribers. Another thing to remember is that with a paywall, you also increase the pressure when it comes to the quality of your publications. When people are paying money for something, they want content that matches their subscription fee. The one single question you will have to ask yourself is, “Do I have content that people would be willing to pay for?”

The Truth About Paywall Content

(Click To Enlarge)

paywall-subscription-publication-concept-infographic

 
 
 
 
Author Avatar Image Representation

Author: Richard Darell

Richard Darell is the founder and CEO of Bit Rebels, a multifaceted online news outlet that reports daily on the latest developments in technology, social media, design and everything geek. Today this media entity welcomes more than 2.5 million unique visitors per month and is considered the go to place for people in constant motion. As an Internet entrepreneur, he is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a more streamlined way. His excitement for statistics has allowed him to further develop systems that continuously produce accurate and fast-paced analytics to better optimize the approach by which Bit Rebels presents news and content. His graphic design background has proven to be an important tool when designing new systems and features for Bit Rebels since the development of solid and stable code depends entirely on their structure and implemented procedures. Richard currently resides in Stockholm, Sweden and directs the Bit Rebels offices in both Stockholm and Atlanta. You can reach Richard at richard@bitrebels.com

Leave A Comment

You Might Also Like...
Bit Rebels
Beer Pong Arcade Game Set To Reach Your Corner Pub Soon
Beer Pong Arcade Game Set To Reach Your Corner Pub Soon
SHARES
231
Giphoscope: Retro Hand-Cranked Animated GIF Viewer
Giphoscope: Retro Hand-Cranked Animated GIF Viewer
SHARES
0
Things You Need To Know Before Your Next Job Interview [Infographic]
Things You Need To Know Before Your Next Job Interview [Infographic]
SHARES
456
How To Get A Job At Apple: An Insider’s Guide [Infographic]
How To Get A Job At Apple: An Insider’s Guide [Infographic]
SHARES
195
5 Ways Creative Freelancers Can Ensure Client Data Is Protected
5 Ways Creative Freelancers Can Ensure Client Data Is Protected
SHARES
430
 
css.php