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Store Marketing Software Tracks Age, Gender & Returning Customers

facial-recognition-store-marketing-software

New marketing optimizations are being constantly invented. Since profit is the main inspiration for continuously optimizing sales, there is no telling what a store, online or offline, will do in order to increase margins. There have been plenty of interesting and worrying trends that have popped up over the last few years. As a new approach to optimizations, NEC is now unveiling their innovative facial recognition store marketing software.

It might not sound harmful, but it could possibly intrude on our privacy in a most voyeuristic way. We might soon find ourselves constantly monitored, analyzed and optimized as soon as we set foot inside a store. It is happening on the Internet constantly, but in a more data-ish way of course. When it comes to being treated as a product ourselves, things might just have gone a little bit too far for people. The question is always, how much privacy are you prepared to give up in order to have the best customer service and products available to you?

This store marketing system, dubbed NeoFace, will run on a regular PC connected to a camera. The software as a whole will set you back around $880.00, which by all means should be quite a low risk investment for any store that is looking to increase their profits. This is of course what worries people. If store owners around the world start profiling people through this store marketing software, there no telling how far they would be ready to go in order to increase their margin by a few percentages. So where does the customer come into the picture? Where did using customer service to increase profits go?



NEC’s facial recognition system core will not only serve as a store marketing optimizer, but also in other products such as facial recognition in surveillance products. NeoFace ranked top in USA’s NIST, which should tell you a little about how incredibly powerful this software is. What will turn out to be one of the most important profit increasing softwares of 2013 might also be the software that intrudes the most on your privacy. How do you feel about this? Are you alright with being constantly monitored while shopping, or do you feel creeped out by the voyeuristic approach of mapping out your shopping habits?

NEC’s Store Marketing Software NeoFace

facial-recognition-store-marketing-system

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Author: Richard Darell

Richard Darell is the founder and CEO of Bit Rebels, a multifaceted online news outlet that reports daily on the latest developments in technology, social media, design and everything geek. Today this media entity welcomes more than 2.5 million unique visitors per month and is considered the go to place for people in constant motion. As an Internet entrepreneur, he is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a more streamlined way. His excitement for statistics has allowed him to further develop systems that continuously produce accurate and fast-paced analytics to better optimize the approach by which Bit Rebels presents news and content. His graphic design background has proven to be an important tool when designing new systems and features for Bit Rebels since the development of solid and stable code depends entirely on their structure and implemented procedures. Richard currently resides in Stockholm, Sweden and directs the Bit Rebels offices in both Stockholm and Atlanta. You can reach Richard at richard@bitrebels.com

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