As we concluded in my long tail SEO tactics article yesterday, competing with older and more popular websites by choosing single word keywords is like trying to poke a fly in the eye with a shovel. That’s simply not going to work. You have to utilize more strategic tactics if you are a small business looking to get any kind of impact from your search engine optimization. Fortunately, there are plenty of other ways to gain traffic from search engines. White-hat local SEO tactics are one of those strategies.
The tactic we dove into yesterday, long tail SEO, is great if you want to gain traffic from several different keywords and locations at once. But if you are a small business that only caters to a small area around where you are located, local SEO tactics are most likely going to do it for you. When implementing a successful local SEO strategy, you will have to do some research though. What companies are hogging the same keywords as you, and how can you optimize your local SEO strategy to work in your favor? These are all vital questions that an infographic called The Basics Of Local Search Engine Optimization For Businesses tries to shed some light on.
When you are trying to rank higher on Google (for example), you need to know what ranking factors will be applied when you are optimizing your keywords for your website. That is something that will most likely make you succeed beyond other local businesses that are in the same business as you are and are located in the same area. You need to make sure you are more likely to poke the interest of Internet searchers, and you do that by knowing the specific factors that are going to rank you higher.
This infographic presented by ESQ Creative (design by Pixld) goes into detail about what you really need to do in order to rank higher on search engines as a local business. The fact that 97% of consumers search for local businesses online is something that should be incentive enough for you to jump on the opportunity to really dig into the local SEO ditch. It might not always be the greatest of times working on your local SEO strategy, but I assure you that once you have perfected your local SEO strategy you will sport a smile as wide as your success. Now, dig into this information and get to work. There are customers to be served, and you do that by acquiring them in the first place. And the way to do that is through local SEO tactics.
The Importance Of A Local SEO Strategy
(Click Infographic To Enlarge)