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7 Barriers To Landing Page Optimization [Infographic]

3 Years Ago By Richard Darell

When visiting a website for the first time, what do you immediately look for and what is it that you are looking to experience? I think everyone has a preference when it comes to browsing the web and that’s where web website optimization comes in. Most website owners are continually looking to increase the positive experience they want their visitors to feel when they enter their website. Because of this it is vital to pay attention to landing page optimization.

Page optimization of any kind is a labor intensive endeavor and one that takes a whole lot of time to perfect. For a beginner, it means hours and hours of research, not to mention the trial and error part of the job. You should always remember that with every optimization comes more traffic if you are doing it right. Page optimization is also a continuous endeavor as people’s expectations constantly change depending on what the online trends are.

There are also barriers that keep you from conducting performance increasing page optimizations and those are the ones we are going to take a look at today in order for you to be able to avoid them as best you can. We’re going to consult an infographic presented to us by  TechValidate and Ion Interactive called 7 Barriers To Landing Page Optimization. Putting the focus on your landing page could, potentially increase traffic significantly if done right, so these barriers need to be avoided at all costs.

As a coder, I know heavy interfaces and cluttered feature representation is one of the worst user experience you can implement. It is hard though to balance a neat looking and advanced interface all at once. Features make the optimization better but sometimes adding too much to a website just makes the experience anything but pleasurable. Avoid code heavy landing pages as much as possible.

Another really important endeavor is that you absolutely have to make sure you can analyze the user’s experience on your landing page. Without analytical information, your landing page optimization is a fumble in the dark, and you can consider yourself lucky if you ever find the right path to increasing the user experience on your landing page. There are plenty of tools available online that will make this task quite straight forward and actually quite fun as well.

In this infographic, there are 5 more barriers that keep you from finding the ultimate landing page optimization, so please read through it and avoid them as best you can. With landing page optimization, you could go from being a struggling brand to a globally known successful one in a matter of weeks.

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