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TECHNOLOGY | 5 Years Ago By Arnt Eriksen

IKEA Facebook Showroom

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Creating awareness is one thing but engaging people is another.  Brands are getting more involved with making sure that they also speak with their consumers, not just create ads.  One good example is the IKEA Facebook Application.  The strategy here is quiet simple yet powerful. What better place to engage consumers? Do it where they are already involved and are a captive audience. FaceBook.

What they did was to create a profile page for Gordon Gustavsson, the Store Manager.  Then they uploaded 12 pictures of the showrooms then invited the people to tag the pictures with their names.  The person who tags an item first wins the furniture.  Very cool.  So many participated and the demand for more items grew.  Ikea’s brand was seen all over facebook, via links, newsfeed and people just sharing.

The promotion worked, because the idea was simply brilliant.  It was a win – win situation for both consumers and the brand.

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Author: Arnt Eriksen

Arnt Eriksen has worked with creative and visual communication for the last 2 decades, and is one of the leading authorities within digital- and social media in Norway. With his extensive experience from the advertising industry and from running his own agency for years, he delivers and builds actionable and quality relationships for businesses, organizations, and individuals. Arnt combines strategic and creative thinking with storytelling to engage and attract clients to companies. Arnt is a passionate and engaged speaker, keynoter and advisor to teach companies about communication and social media covering subjects such as “the future of communication”, “the ROI of Social Media” and “You – a digital brand” Connect with him at @arnteriksen

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