Online reputation management is a hot topic these days. If you have a small business, you know that perception is reality, and having a good online reputation is critical to your success. Customer reviews are considered to be very credible, and people use both positive and negative reviews each day to influence their buying decisions. But what if there are some negative reviews about your business online that are not true? What if a competitor slams your reputation online by writing negative reviews? Or, what if a customer wrote something in the heat of the moment that was not true? What if you have hundreds or thousands of happy customers, and one unhappy one – and the unhappy one is the only one who leaves negative reviews online?
If this happens to your business, you don’t have to be a victim. There are some things you can do to fix the situation. It’s not always easy, and it may take several months, but you can definitely do something about it. This infographic called Online Reputation Management: How To Suppress Negative Reviews On Search Engines by Consorte Marketing goes into this in more detail with specific steps you can take.
These steps to help suppress negative reviews should not be used as a crutch to fix poor customer service though. Nothing will help your online reputation more than having happy customers who love your service and product. A long-term strategy should be to always work on improving your customers’ experiences. Make that a high priority in your business. However, when a few negative reviews slip in every now and then, it’s comforting to know you aren’t helpless in that situation.
While we are on the topic, online reviews can be even more powerful if they are written well. I found this article called A Guide To Writing Online Reviews which you might find helpful if you would like some guidance with that. If you are going to write a negative review, make sure it’s constructive. It’s best not to write it when you are angry about the situation. Also, you might find that writing positive reviews after a good experience is truly gratifying. Many people only write negative reviews, but try writing a positive one. It’s a whole different experience! If you’d like to read more about this, click over to How To Look Better In Google.
Don’t Be A Victim Of Untrue Or Destructive Negative Reviews
(Click Infographic To Enlarge)