There’re four main kinds of SEO, and all are aimed at helping you to earn higher visibility in the search results. The main difference is how long this takes before you start to see any results (time), risk, cost, and value. These include…
- White Hat SEO
- Black Hat SEO
- Grey Hat SEO
- Negative SEO
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White Hat SEO
White hat SEO tactics adhere to the Google Webmaster Guidelines. This technique takes a little longer and costs a little more to perform. On an upside, the white hat SEO techniques carry lesser risk. This technique tends to deliver long-lasting & compounding value with time. You will find many respected content marketing and SEO companies recommend only white hat SEO techniques and tools. You can even check out https://www.webmarketing123.
Black Hat SEO
Black hat SEO can get you to your route much faster. It’s generally less costly as you’re taking shortcuts on the top by getting against Google Webmaster Guidelines. Actually, lots of black hat SEO strategies are spelled out in these guidelines as important things you must NOT do. They carry a certain risk. Your site and content get banned from the search results and demoted whenever Google updates the ranking algorithm. That is no worry. Google updates their ranking algorithm 500 to 600 times every year. The black hat SEO tactics return value fast, but there’s the high risk that value will not get sustained.
Grey Hat SEO
Grey hat SEO techniques fall somewhere in the middle as such tactics aren’t called out in Google’s Guidelines. You must be very cautious when taking this route as it isn’t very safe to guess. The specific technique is not labeled and mentioned as being very deceptive. It will get you in the trouble, and won’t interfere negatively with the rankings. According to Google: Webmasters spending all their energies in upholding the basic principles can provide better user experience. They enjoy good ranking than one who spends time looking for the loopholes can exploit.
The summary of different kinds of SEO, including some examples, is given below.
Technical SEO
This type of SEO relates to the non-content features of your site. This includes strategies of improving the website’s backend foundation and structure. The technical SEO improves the website’s readability (that makes it simple for the search engines to understand the website). It gives a good user experience that helps the search engines to see that the website is of good quality. The good user experience also is very important for the readers and affects the overall engagement and traffic rates.
Types of SEO in this category will relate to
- Mobile-friendliness
- Site speed
- Crawlability
- Indexing
- Structured data
- Security
- Site architecture
On-Page & Off-Page SEO
You may hear both the terms in your travels. And On-Page & Off-Page SEO generally refers to your subject of optimization efforts. They will use any white, black or grey hat SEO tactics.
On-page focuses on the content and website. Its main aim is to make sure search engines & searchers will easily find, understand and use your content. The on-page SEO mainly helps Google & visitors to decide if your website content is relevant or helpful. The examples include Meta tags, title tags, headings, Meta descriptions, URLs, images, paragraphs, internal and outgoing links.
Off-page centers on the external ranking signals such as backlinks & online mentions of the business or website. So, assuming your website content is quite relevant to the search query. The off-page SEO mainly helps the Google choose where to position this in the search results. The examples include an incoming hyperlink from the external website or unlinked mention of the company and website. It also includes website forum, social media, question and answer website, online directory, and other external sites.
Conclusion
To create a better SEO plan, which can lead to real results, you cannot focus on only one group of the ranking factors. You have to use various kinds of SEO. It must be in conjunction with one another in giving your website the best chance of showing up in the search. So, putting together the best SEO strategy, you can use tools that will cater to all 4 aspects of SEO.
Author Bio: Myself, Hari. I’m a blogger by passion & developer by profession. I blog @ TechAriz.
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