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Demystifying SEO Elements: Where To Focus To Get Results [Infographic]

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One could say that the Internet is run by search engines. It’s what helps us find whatever we need to find. When you look at it from this perspective, you quickly realize that the Internet truly is run by search engines. In order to compete with all the other websites, you have to make sure your website tends to all the rules that the search engines require for you to rank high. All the SEO elements have to be spot on. But how can you even begin to grasp it all? It’s time to demystify SEO, don’t you think?

I agree with everyone who tells me that SEO can sometimes be messy to deal with. There are so many SEO elements that have to be correct in order to end up on even the first page of search results. However, I wouldn’t go as far as to say that it’s impossible. It just takes a little time to learn how it’s all connected. You see, some SEO elements are not directly connected to your search ranking, which means there are a lot of things you don’t really have to prioritize when you start putting together your search engine optimization.

SEO is a fascinating subject that I could talk about for ages. But instead of sitting here boring you to death with all that, I thought we could consult a useful infographic called Demystifying SEO presented by EngageWeb. It outlines 16 SEO elements that have more or less impact on your SEO efforts, which will make it easier for you to identify what to focus on and what really matters.

Don’t think of SEO as a large sea of complex factors all woven into one ranking system. Look at it as a step-by-step ladder which takes you higher on the search ranking chart. Some SEO elements affect your click through rate rather than you search engine ranking and so forth. After having a glance at these SEO elements and their descriptions, I am certain you will have a better understanding about what to spend time on and what to push to the back of your priority list.

Constantly tinkering with your SEO elements is a great way to make sure you’re always refining your website, which of course means more traffic. SEO is not a boring endeavor. Once you get into it, the results alone will make you want to do more and more. Get your SEO elements together now and take over the search rankings.

EngageWeb’s Demystifying SEO Elements Infographic

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3 Comments

Pablo

June 1st, 2013

I think that the last paragraph nails it: it is all about change and never settling. SEO is always work in progress. Thanks for sharing!

[Reply]

Nathan Whitaker

June 2nd, 2013

This misses out the fundamental element for SEO success which is competitor analysis. Perform link analysis on your competitors to see why they rank so highly and follow suit. This is the best way to quick results and understanding what it will take to obtain quality ranking results in any given niche.

[Reply]

Darren Jamieson

June 6th, 2013

@Nathan

While you’re correct in that competitor analysis is indeed important, you should be careful about following their lead and doing what they do. The SEO industry is a case in point. Here in the UK the same SEO companies have appeared on the front page of Google for industry related keywords for many years but, slowly, they’ve begun to drop off and disappear. The tactics they have used which worked for many years no longer work so, by copying your competitors’ tactics, you’re opening yourself up to the same pitfalls they will face as Google becomes more intelligent.

Doing your own thing, making your site the best it can be and creating content other sites and social media users want to share and link to is the best way to grow your reach and, ultimately, your rankings.

[Reply]

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