Augmented Reality

The merging of video and reality.  Here is a cool direct mail campaign for the automotive company MINI. Where the user holds the ad in front of a webcam and sees an animated 3D MINI “pop-up” on the page.

Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.  At present, most AR research is concerned with the use of live video imagery which is digitally processed and “augmented” by the addition of computer-generated graphics. Advanced research includes the use of motion-tracking data, fiducial markers recognition using machine vision, and the construction of controlled environments containing any number of sensors and actuators.

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