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TECHNOLOGY | 5 Years Ago By Arnt Eriksen

Augmented Reality – We are Autobots

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To promote Transformers 2: Revenge of the Fallen, Paramount has released a viral website that uses face tracking technology to let you picture yourself with the head of legendary Autobot leader Optimus Prime.  You can check out the site we are autobots to try it for yourself.

I have also included another video.  Here is a very cool example of Augmented Reality made easy, implemented  using a webcam as well as the iPhone.  This was designed by my friend Per Kristian Stoveland.  He is also on Twitter @iPerk

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Author: Arnt Eriksen

Arnt Eriksen has worked with creative and visual communication for the last 2 decades, and is one of the leading authorities within digital- and social media in Norway. With his extensive experience from the advertising industry and from running his own agency for years, he delivers and builds actionable and quality relationships for businesses, organizations, and individuals. Arnt combines strategic and creative thinking with storytelling to engage and attract clients to companies. Arnt is a passionate and engaged speaker, keynoter and advisor to teach companies about communication and social media covering subjects such as “the future of communication”, “the ROI of Social Media” and “You – a digital brand” Connect with him at @arnteriksen

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