By now, we all know the iPhone 5 has just about taken over the world (and every blog). Are you getting one? I will be, but I won’t be queuing up in the street for it like the fans are. The reports are that customers have been queuing up at stores in New York for up to four days before the release. Apple buzz has reached a fevered pitch, and the fans just can’t wait to get their hands on Apple’s latest wonder toy. It all went one step further than ever before with the first batch of pre-orders selling out in an hour. When will this craziness end?
Was Apple stumped by the level of interest or were they holding back in order to further stimulate interest? I guess we’ll never know, but one thing is for sure, the iPhone 5 launch will be the biggest consumer product launch in history. And Apple’s work in pushing our buttons via the great products they make and the way they market those products is yielding big dividends for the Cupertino company.
Apple’s success over the past fifteen years is nothing short of remarkable. It’s hard to remember that they were all but gone back in 1997 when Steve Jobs came back in and magically steered the company back to success. Although the team at Apple was behind the amazing innovation at the company, it was Steve Jobs’ vision of personal computing and consumer devices that ultimately saw Apple emerge as the premier tech leader of the 21st Century. They surpassed Microsoft’s position as the dominating force in personal computing, but unlike Microsoft in the 1990s, and with the exception of the iPad, they are still not the dominant platform maker in terms of market share across each of their product categories. They just make more money than everyone else by earning more off of each device, which they do by marketing themselves as the brand name of choice, like Louis Vuitton or Chanel in the fashion world. Many people aspire to have Apple devices; there is no question about that.
Apple may not be making revolutionary announcements any more, but they are still leading the pack in terms of setting the industry standard. The big question is whether or not they will be able to continue to do so. Right now, you can’t go to any technology blog without reading about the iPhone 5 and other Apple buzz. It’s everywhere. Undoubtedly they had a pipeline of projects in place ready to go for the next few years once Steve Jobs passed away. Once that pipeline runs dry, will Apple run dry too or will they be able to remain the center of innovation in the tech industry? Only time will tell!
Apple Buzz Is Everywhere
We Can Learn A Lot From All The Marketing Hype