Do you read the content you share in social media? Do you just read the title and decide from that if you will share it with your friends, followers and fans or do you actually read the content? There is a reason why visual content is so appealing, and it boils down to the fact that we have short attention spans. Our attention spans become even shorter when we are online (as compared to offline), and there’s no question that has contributed to the popularity of infographics and images in social media.
As a marketer, it’s critical to understand the relationship between visual content and social media marketing. When information is in a visual format, our brains process it tens of thousands of times faster, and as you know, the faster the better. Sharing high quality photos in social media is a surefire way to increase your engagement and the size of your audience.
If you’re struggling with knowing what photographs to share, that just means you’re making it more complicated than it needs to be. If you know your audience, you know what they like. If you’re a brand, you could share photos of your product or even your team having fun in the office. A picture is worth 1,000 words, so just be sure to share pictures that are interesting to look at and fun. Let your brand’s personality shine through in your visual content.
All of this leads to one of the biggest reasons visual content is so important in social media marketing. Visual content is sharable. People will remember a photo that catches their attention much more than they will remember a line of text, and they will be eager to share it with their own audiences. This infographic called Why Use Visual Content In Social Media Marketing? (by B2B Infographics) goes into more detail about all of this. You can also read more about it on How Images Affect The Success Of Your Blog.
The Importance Of Visual Content In Social Media Marketing
(Click Infographic To Enlarge)
Via: [Sprout Social]