Earlier this week, Pinterest introduced their new web analytics platform. Since then, some people seem to be excited about it, but others are baulking at how basic the information provided is. For serious Pinterest marketers, I can understand that the new web analytics platform will at most be an add-on to the meatier Pinterest analytics platforms offered on third-party sites.
However, since the average brand on Pinterest isn’t currently tracking their Pinterest statistics at all, this new platform right there on the Pinterest website could be very helpful. I think everyone should take advantage of it, and this is why.
First of all, it’s very simple and straightforward to use. You don’t have to have a Pinterest business account to access these web analytics, but you do have to have a verified website. To get started, you’ll first have to switch to Pinterest’s new look. Then, you’ll have to verify your website. Once you have done both of those things, you’ll see “Analytics” in the drop down menu in the upper right hand corner underneath your username. The best tutorial I found for using this new Pinterest feature is here: How To Use Pinterest Analytics.
Another reason why it makes sense to use this feature is because tracking these statistics will help you understand your Pinterest following much better. Assuming you aren’t tracking any Pinterest web analytics right now, wouldn’t it be nice to know which of your pins were repinned the most, which ones were clicked the most, how many impressions you’ve received from your pins and more? You’ll even be able to track your daily averages and how that trend is increasing or decreasing over certain time periods based on your pins.
When it comes to marketing, there is an old adage that says, “Amateurs guess and professionals know.” In other words, without tracking your web analytics on Pinterest, you are just guessing about what will work or not when it comes to your marketing. Sure, sometimes you might hit it just right, but wouldn’t you like more facts so you can formulate a solid marketing strategy based on real information?
We wouldn’t think about trying to grow a website without any statistics, so it only makes sense that we would also see the importance of using these analytics to grow our effectiveness on Pinterest. I always think statistics are exciting, and sometimes when they are kept simplified like this, they make the most sense. I think every Pinterest user who is the least bit serious about their marketing should check out this new web analytics tool. If you need a little more Pinterest inspiration, check out this article I found called 21 Unexpected Ways Brands Can Use Pinterest.