There are a lot of companies, brands and people who sign up for a Twitter account for one single reason only. They want to market their product, service or even themselves in a cost effective way. Twitter, and almost every other social networking platform, is great for that. It’s pretty much free and the return can be magnificent. However, as with everything, Twitter has become an ordinary occurrence in millions of people’s lives, and that makes it harder and harder to really stand out. Getting people to click on the links in your tweets is not only hard, but it seems the interactions and engagement from them are dwindling. Twitter marketing is not a lost cause though. If you do it the right way, you can still make a huge impact on your return traffic.
Everyone who has stayed on top of their statistics knows that the click through rate of a Twitter marketing link is not the same as it was a couple of years ago. Today we see people with millions of followers tweet something, and the return traffic is not even comparable to what it used to be. But that is no reason to stop using Twitter as a marketing platform. If you find the right following and continuously engage on your feed, you will stir up more click throughs and increase your traffic return.
If you have ever wondered what the average Twitter marketing link click through rate is, you should have a look at this fresh infographic called What Results Should You Expect? presented by Joanna Franchetti. The average trend is that the more followers you have, the less your Twitter marketing click through rate will be. It most likely has to do with the fact that with more followers, you get less and less personal with all of them. That in turn will make people see your tweet, but not click it.
There is a huge difference in Twitter marketing click through rates for someone who has 50-1,000 followers and someone who has more than 10,000 followers. For someone with the lower count, the average click through rate is 6.16% while for someone sporting an account with 10,000 or more followers, it is just 0.45%.
Of course there are ways around this if you stay proactive, engaging and current on your Twitter feed. Twitter marketing has never been easy, but these days, it takes a lot of work to get instant measurable results. What day you decide to send your Twitter marketing tweets also matters. Weekends deliver almost twice as many click throughs as normal weekdays. Maybe that is something to keep in consideration when you plan the details for your next Twitter marketing campaign.
Joanna Franchetti’s Twitter Marketing Click Infographic
(Click To Enlarge)