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Twitter Marketing: What Results To Expect [Infographic]

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There are a lot of companies, brands and people who sign up for a Twitter account for one single reason only. They want to market their product, service or even themselves in a cost effective way. Twitter, and almost every other social networking platform, is great for that. It’s pretty much free and the return can be magnificent. However, as with everything, Twitter has become an ordinary occurrence in millions of people’s lives, and that makes it harder and harder to really stand out. Getting people to click on the links in your tweets is not only hard, but it seems the interactions and engagement from them are dwindling. Twitter marketing is not a lost cause though. If you do it the right way, you can still make a huge impact on your return traffic.

Everyone who has stayed on top of their statistics knows that the click through rate of a Twitter marketing link is not the same as it was a couple of years ago. Today we see people with millions of followers tweet something, and the return traffic is not even comparable to what it used to be. But that is no reason to stop using Twitter as a marketing platform. If you find the right following and continuously engage on your feed, you will stir up more click throughs and increase your traffic return.

If you have ever wondered what the average Twitter marketing link click through rate is, you should have a look at this fresh infographic called What Results Should You Expect? presented by Joanna Franchetti. The average trend is that the more followers you have, the less your Twitter marketing click through rate will be. It most likely has to do with the fact that with more followers, you get less and less personal with all of them. That in turn will make people see your tweet, but not click it.

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There is a huge difference in Twitter marketing click through rates for someone who has 50-1,000 followers and someone who has more than 10,000 followers. For someone with the lower count, the average click through rate is 6.16% while for someone sporting an account with 10,000 or more followers, it is just 0.45%.

Of course there are ways around this if you stay proactive, engaging and current on your Twitter feed. Twitter marketing has never been easy, but these days, it takes a lot of work to get instant measurable results. What day you decide to send your Twitter marketing tweets also matters. Weekends deliver almost twice as many click throughs as normal weekdays. Maybe that is something to keep in consideration when you plan the details for your next Twitter marketing campaign.

Joanna Franchetti’s Twitter Marketing Click Infographic

(Click To Enlarge)

twitter-marketing-click-rate-infographic

Via: [visual.ly]

Author Avatar Image Representation

Author: Richard Darell

Richard Darell is the founder and CEO of Bit Rebels, a multifaceted online news outlet that reports daily on the latest developments in technology, social media, design and everything geek. Today this media entity welcomes more than 2.5 million unique visitors per month and is considered the go to place for people in constant motion. As an Internet entrepreneur, he is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a more streamlined way. His excitement for statistics has allowed him to further develop systems that continuously produce accurate and fast-paced analytics to better optimize the approach by which Bit Rebels presents news and content. His graphic design background has proven to be an important tool when designing new systems and features for Bit Rebels since the development of solid and stable code depends entirely on their structure and implemented procedures. Richard currently resides in Stockholm, Sweden and directs the Bit Rebels offices in both Stockholm and Atlanta. You can reach Richard at richard@bitrebels.com

2 Comments

WOW just what I was searching for. Came here by searching for twitter for beginnes

[Reply]

Probana MBA

October 22nd, 2013

Have you ever considered about including a little bit more than just your articles?
I mean, what you say is fundamental and all.
But just imagine if you added sme great photos or videos tto give your posts more, “pop”!
Your content is excellent but with pics and videos, this sige could certainly be onne of the greatest in its niche.
Terrificc blog!

[Reply]

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