It has always been interesting to me how some companies spend years developing their brand and how they want people to view them only to go and change it all up because something no longer seems to make sense from a design perspective. We have seen it over and over again. The most visible of these changes is of course the redesigning of a logo. It is called “updating” the company look and feel. Well, usually with that comes a landslide of consumers or users who don’t like the update. That is just how it is in the world, some people like change while others don’t. That is something that will always stay the same, no matter what you do or how small of a change you make. People want to know what they know. They don’t have time to relearn things it seems.
On the 7th of June this year (2012), Twitter announced that they will stop using the Twitter text logo and instead go full on with their bird logo, or rather, their updated bird logo. It was designed purely out of 3 overlapping circles that make up the new bird. When asked about it, Doug Bowman, creative director at Twitter, answered just like any other designer would have. It’s all about positivity and global peace.
“This bird is crafted purely from three sets of overlapping circles, similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.“
As of today, Twitter has already started using their new logo on some parts of the website. I predict it will still take a while for them to completely incorporate it since they have not yet updated their favicon for example. Rome wasn’t built on one day, but Twitter has been quite fast with implementing their changes before, so maybe they are a little bit hesitant to switch over to their new set of designs. After all, some people don’t really like change and a smoother transition might just hide it altogether.