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Top 15 Reasons Why People Unfollow You On Twitter [Infographic]

Top 15 Reasons Why People Unfollow You On Twitter [Infographic]

4 Years Ago By Diana Adams

No matter how experienced we get when it comes to social media, there are still things that are a mystery. For me, most of those things revolve around why people choose to do what they do. If you think about that, it’s yet another example of how our behavior in social media is simply a reflection of how we behave IRL. Whether someone friends us on Facebook, follows us on Twitter or Pinterest, or connects with us on Google+ or LinkedIn, there is always the chance that they will change their minds and sever the connection. The question is, what makes people decided to do that?

For the sake of this article, let’s just talk about this as it refers to Twitter. Some people get really distraught over followers who unfollow. They modify their tweeting style in an attempt to make their followers happy, and they keep a close eye on their follower count to make sure it doesn’t go down. And, when it does, they are very sad and perplexed. Some people follow the Twitter accounts and get those apps that will automatically tweet or email you when someone unfollows.

To me, it doesn’t really matter. I save a whole lot of emotional energy by not worrying about it. I learned a long time ago that I can’t make everyone happy, and the people who matter are the ones who stay. If someone doesn’t like my tweeting, he or she is more than welcome to unfollow me. If you allow your followers to dictate your actions, then it detracts from your own creativity and makes the whole Twitter experience not as fun. Richard touched on that a few years ago in an article he wrote called 10 Ways Some Followers Are Ruining Your Twitter Style.

Regardless of all that, it is still interesting to know what exactly prompts people to take action and unfollow someone on Twitter. This is an infographic called Reasons For Unfollowing On Twitter which was created by DK New Media for Marketing Tech Blog with data from eConsultancy. In it, apparently the top 15 reasons (and more) for unfollowing on Twitter are listed. The funny thing is, none of these things really bother me. The only thing about Twitter that still gets on my nerves is the feature that gives people the ability to send auto-DMs because I think they are cheesy. I wish those didn’t exist. Plus, they create a lot of work for me (I get TONS of them which I have to delete individually so I can find the important ones). Other than that, Twitter is alllll good! What do you think? What will make you unfollow someone on Twitter?


Via: [Pinterest / Ruhani Rabin] Header Image Credit: [Rounded Cube]

From Around The Web


Kevin Latmore

April 23rd, 2013

Thanks. Great infographic. I can’t believe SPAM is not #1. Some people or bots are RIDICULOUS lol.


Serkan Yılmaz

July 16th, 2013

I use for Searching User- Tweet RT and Favorite listing and deletion – Unfollower finding an deletion. Even the site is new, it works well!

Site also allows you to see any twitter user’s (included yours) unfollowers, followers and followings without login.

Of course it’s free and unlimited!


Alex Birch

August 21st, 2013

There are a few tools available on the internet that helps track unfollowers too.
I have used many such Android apps but I found app to be the most apt –



October 20th, 2013

So, when someone unfollows you, do you unfollow them back?


Ms I will unfollow you if you unfollow me

December 12th, 2015

Of course you unfollow back.

The Brinkmanns

January 28th, 2015

I’ve found numerous people follow in hopes you will follow them back, and then simply unfollow you in a day of so, if you don’t. Where did the obligation come from to simply follow someone because they followed you? Seems spammy. I prefer those that follow us for legitimate reasons, rather than in hopes of another count to their own follower list.


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