No matter how experienced we get when it comes to social media, there are still things that are a mystery. For me, most of those things revolve around why people choose to do what they do. If you think about that, it’s yet another example of how our behavior in social media is simply a reflection of how we behave IRL. Whether someone friends us on Facebook, follows us on Twitter or Pinterest, or connects with us on Google+ or LinkedIn, there is always the chance that they will change their minds and sever the connection. The question is, what makes people decided to do that?
For the sake of this article, let’s just talk about this as it refers to Twitter. Some people get really distraught over followers who unfollow. They modify their tweeting style in an attempt to make their followers happy, and they keep a close eye on their follower count to make sure it doesn’t go down. And, when it does, they are very sad and perplexed. Some people follow the Twitter accounts and get those apps that will automatically tweet or email you when someone unfollows.
To me, it doesn’t really matter. I save a whole lot of emotional energy by not worrying about it. I learned a long time ago that I can’t make everyone happy, and the people who matter are the ones who stay. If someone doesn’t like my tweeting, he or she is more than welcome to unfollow me. If you allow your followers to dictate your actions, then it detracts from your own creativity and makes the whole Twitter experience not as fun. Richard touched on that a few years ago in an article he wrote called 10 Ways Some Followers Are Ruining Your Twitter Style.
Regardless of all that, it is still interesting to know what exactly prompts people to take action and unfollow someone on Twitter. This is an infographic called Reasons For Unfollowing On Twitter which was created by DK New Media for Marketing Tech Blog with data from eConsultancy. In it, apparently the top 15 reasons (and more) for unfollowing on Twitter are listed. The funny thing is, none of these things really bother me. The only thing about Twitter that still gets on my nerves is the feature that gives people the ability to send auto-DMs because I think they are cheesy. I wish those didn’t exist. Plus, they create a lot of work for me (I get TONS of them which I have to delete individually so I can find the important ones). Other than that, Twitter is alllll good! What do you think? What will make you unfollow someone on Twitter?