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The Incredible Power Of Video Content [Videographic]

power-of-video-content-infographic
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If a picture is worth a thousand words, how many words is video worth? I guess it is somewhat of rhetorical question, but one that is ever so important in this time of increasing Internet speed and usage. If you are a brand, you have a limited time to grab the consumer’s attention on the Internet. A study was conducted in the end of 2012 that said you have about 8 seconds to attract someone’s attention on the Internet. That’s where the power of video content comes into the picture.

8 seconds isn’t exactly a lot of time, but it’s not as little as previously believed either. You can actually accomplish a whole lot during 8 seconds, especially if you utilize the power of video content. The future of advertising has always been in video, or at least that’s what all the statistics show. If you want good results, you need to grab the user’s attention fast and keep them there until you have sold the product. It’s as simple as that, but it’s easier said than done.

Producing a short video packed with information is not exactly done in 5 minutes, no matter how short the video is. You’ll have to plan the video, meticulously, in order to get the right information into it. Usually it’s a cut and cut process (yes, it’s all about cutting content out). Everything that doesn’t immediately sell the product is expendable. The best commercial producers know this, and we see that each and every day. Some commercials don’t even use one single word, and yet you still know what the video sells.

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Video doesn’t always have to sell us something. The impact of video content goes far beyond selling products. Internet video content is of course good for news, movies, humor and all kinds of great things. Video content is even used for educational purposes to efficiently present content to educate us all. The video content presented to you in this videographic article is such a video. It’s presented by Al Boardman and is called The Power Of A Video. Its purpose is to educate you on the power of video content, it’s as simple as that.

The Incredible Power Of Video Content

power-of-video-content

power-of-video-content

Via: [visual.ly]

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Author: Richard Darell

Richard Darell is the founder and CEO of Bit Rebels, a multifaceted online news outlet that reports daily on the latest developments in technology, social media, design and everything geek. Today this media entity welcomes more than 2.5 million unique visitors per month and is considered the go to place for people in constant motion. As an Internet entrepreneur, he is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a more streamlined way. His excitement for statistics has allowed him to further develop systems that continuously produce accurate and fast-paced analytics to better optimize the approach by which Bit Rebels presents news and content. His graphic design background has proven to be an important tool when designing new systems and features for Bit Rebels since the development of solid and stable code depends entirely on their structure and implemented procedures. Richard currently resides in Stockholm, Sweden and directs the Bit Rebels offices in both Stockholm and Atlanta. You can reach Richard at richard@bitrebels.com

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