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SOCIAL MEDIA | 2 Years Ago By Diana Adams
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The Most Powerful Colors On The Internet

The Most Powerful Colors On The Internet

This is so interesting to me. Have you ever wondered what the most powerful colors on the Internet are? These are the colors that command attention, the ones that make you look twice, and the ones that increase your click through rate.

We all know how important color is to a brand. However, would you consider designing your logo based on the most powerful colors known on the web? I would.

Recently, Colour Lovers released the results of their study to determine which colors are in fact the most powerful. They based their study on the top 100 sites on the Internet. They analyzed their data using their own Twitter tool. You can see their colorful infographics below.

What’s the bottom line? BLUE is the most powerful color, followed by RED, which is a close second. Now the obvious question… Do people choose blue because both Twitter and Facebook are blue? Does that factor into the equation? According to Colour Lovers, Darius even asked Mark Zuckerberg, the founder of Facebook, why he chose blue. He answered, “I’m color blind, it’s the only color I can see.” You can read more about this fascinating study here.


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Author: Diana Adams


As the editor and global advertising director for Bit Rebels, Diana spends her days fine-tuning the content for Bit Rebels and working with established companies, startups, app developers and Internet entrepreneurs who want to be associated with the Bit Rebels brand. Diana started with Bit Rebels in July of 2009, three weeks after the site launched. She brought fifteen years of Information Technology experience and a love of everything considered geek with her, and she enjoys the journey each day as the site continues to reach more people and progress at a very fast pace. You can usually find Diana working in the Bit Rebels office located in Atlanta or sitting in the corner of a downtown Starbucks somewhere with her MacBook, iPad, iPhone and a Grande Caramel Macchiato. You can reach Diana at diana@bitrebels.com.

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