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When it comes to social networking and social media, we here at Bit Rebels pride ourselves on checking out pretty every new social networking site that could potentially mean we can reach our readers in a more optimized way. Even though we are continuously trying to engage through other platforms, we are still represented the most on Twitter and Facebook. On Twitter, our presence has taken on a life of its own, and on Facebook we are growing like never before. It’s fun to see how many people join to discuss current news of the world and all the quirkiness that we represent. As a matter of fact, we can’t get enough of your comments and networking, so we’ll continue to find new ways to communicate with you.
As we all know, communication isn’t possible if there are not two parties that actually do the communicating. What I mean is, it’s pretty much impossible to communicate with ourselves, and it is thanks to you guys, our readers and supporters, we are able to sit and engage with you every day. Even though Twitter has a growing feature base, it is still quite primitive compared to the many tools that Facebook offers.
So, it comes naturally that we measure our following in fans rather than followers. Fans on Facebook tend to communicate and engage more than people do on Twitter for some reason. Why that is I have no idea. Mashable penetrated the issue not too long ago saying their strongest social network presence was actually on Facebook rather than Twitter, even though they have more followers than fans. It’s the same for us really. We have about 230,000 collective followers on Twitter and about 12,000 Facebook fans, and yet, still they both match up in terms of active readers coming from each social networking service. That’s quite remarkable really, right?
What is it with Facebook fans that make them so much more interactive and engaging? Well, it can explained simply by looking at this infographic called The Anatomy Of A Facebook Fan by MoonToast. It really penetrates the different levels of Facebook fans and gives you the inner details of how a fan works, and how things spread through their engagement. We often see a more instant trend when one of our articles goes viral on Facebook rather than when one article is tweeted on Twitter by a “super tweeter” with a lot of influence. The “staying power” of a Like on Facebook seems to last a little longer compared to a super tweet. It of course has to do with the speed of the social network “wall” in question, and that’s really the only way to explain it. Have a look at this infographic, and you will probably know everything there is to know about a Facebook fan, and how it all just works (to put it in Apple terms…).
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