SuperModels Take It Off for Climate Change

Last 24 October, people in 181 countries came together for the most widespread day of environmental action in the planet’s history. At over 5200 events around the world, people gathered to call for strong action and bold leadership on the climate crisis.

What does the number 350 mean?

350 is the most important number in the world—it’s what scientists say is the safe upper limit for carbon dioxide in the atmosphere.

Two years ago, after leading climatologists observed rapid ice melt in the Arctic and other frightening signs of climate change, they issued a series of studies showing that the planet faced both human and natural disaster if atmospheric concentrations of CO2 remained above 350 parts per million.

Everyone from Al Gore to the U.N.’s top climate scientist has now embraced this goal as necessary for stabilizing the planet and preventing complete disaster. Now the trick is getting our leaders to pay attention and craft policies that will put the world on track to get to 350.

Is 350 scientifically possible?

Right now, mostly because we’ve burned so much fossil fuel, the atmospheric concentration of co2 is 390 ppm—that’s way too high, and it’s why ice is melting, drought is spreading, forests are dying. To bring that number down, the first task is to stop putting more carbon into the atmosphere. That means a very fast transition to sun and wind and other renewable forms of power. If we can stop pouring more carbon into the atmosphere, then forests and oceans will slowly suck some of it out of the air and return us to safe levels.

So you ask?  Wheredo the supermodels fit here?  The video producers were  so inspired by the pictures they  saw coming in from around the world on 350.org’s Global Day of Climate Action, that they wanted to help. While the one-day event was called ‘the most widespread day of political action in the planet’s history,’ they  knew that not everyone reads the newspapers. So they figured to try to get the point across the best way they knew how–with clothes, or really, with the lack of clothes. We hope you’ll get the point–feel free to watch it twice in case you got distracted the first time.

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