Something most brands don’t realize is that social media doesn’t make sense unless you keep a constant eye on it. Without interaction, social media is not social. In order to yield any kind of positive result from social media, you will have to utilize social media monitoring in its purest form. You need to make sure you know what specific actions yield results, and what you can come to expect from being present on any social media platform. Without social media monitoring, your efforts can easily go unnoticed.
There are many forms of social media monitoring, and finding the approach that gives you the best information is not as hard as you might think. Bit Rebels has many different features that we can easily use to gain information about our performance and content success. Even something as simple as a desktop Twitter client can help you monitor your social media impact. But if you want to reap real results, you will have to incorporate some procedures into your social media efforts.
Some of these efforts can be found in a fresh infographic presented by Socialized! called Social Media Monitoring: Listening To People. Social media monitoring is one of the most overlooked endeavors, and one that can cause concern and annoyance within your following. A brand that doesn’t listen to its “followers” and “fans” (or even customers) will soon find that their efforts are not returning the results that they had hoped for. The amazing thing about social media monitoring is that when it’s done correctly, you can accomplish anything.
Twitter is a great platform for social media monitoring, and so is Facebook. Twitter specifically creates their features around social media monitoring it seems. Their way of presenting followers and status updates is heaven for marketers and brands. But social media monitoring is nothing if you are not prepared to listen and interact with your followers. Take a good look at this infographic and see if you can’t utilize the suggestions into your own strategies. It’s doesn’t have to be hard. All you really need to do is open your eyes to what your followers, fans and customers are saying. With each “Can I be of assistance?” you will see that your following and influence grows stronger and more vital. It’s really as simple as that.
Socialized!’s Social Media Monitoring Strategies
(Click Infographic To Enlarge)
Header Image: [The People Equation]