Social media is in the limelight and the topic of conversation in your office and with your friends. You can read about it everywhere. However, there are still people who do not quite understand what it is, and what its relevance is in our professional and personal lives. The majority of people still do not know how it impacts our businesses, and how it can help with our campaigns.
There are times when we are asked to explain social media, and many times, we have a hard time. This especially happens when the person we are speaking to has not had the chance to experience the power of social media first hand. Most of my work deals with explaining this phenomenon and its impact on business growth and/or brand awareness. We use several methods to effectively explain social media, especially to our clients. There are two ways that are most effective in my experience. One is to use case studies and the other is to use facts and statistics. People can relate these to what they experience on a day-to-day basis.
Whenever I am asked to join a meeting to explain digital and social media, I find it easy to do. This is mostly because I am a blogger, a Twitterholic and a FaceBook user. Also, I use a lot of online tools which I personally test. However, what if you do not have the same experience that I have yet you want to start a conversation with your own clients or business partners? I have found a video that explains social media in 2 minutes using facts that explain why it is growing and why you and your brand should be a part of the social media experience.