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Social Media Consumers & Trends Update [Infographic]

social-media-consumers-trends-header

When brands try to promote their latest service, offer or just themselves through social media, it can sometimes be a bit of a blind fumble. Not knowing your audience is something that could possibly spell disaster and a whole lot of money lost. Nike is one of the few companies out there that has really pinpointed their marketing towards their largest group of consumers. It doesn’t have to take a lot of time to research your social media consumers, and it’s time well spent.

It’s probably easy for me to sit here and simplify the task of getting to know your social media consumers, and how it could impact your promotional campaigns. But, the fact is that it doesn’t have to be that hard to figure out what your following is all about. All you really need is to use a few of the online analysis services, which are usually available for free. By using these services, you can easily see who your strongest influencers are who are following you. You’ll also see the stuff they like tweeting and engaging about. It’s a great start for getting to know your social media consumers.

It gets even easier if you start looking at the overall statistics of social media consumers. There are usually a bunch of studies that have already been done. Fresh ones are constantly being published, and that’s where you can find ways to make your promotional strategies stronger. Again, by knowing your social media consumers and what they like, you can save yourself a whole lot of time and money.

In a fresh infographic from Technology In Business called Social Media Consumer Trends, we get an updated look at the overall statistics as well as their behavior, which is something that has come to define a whole business when it comes to social media. The slingshot behavior of social media consumers is well known amongst marketers. Why it changes so fast is of course no mystery. With new social networking services, consumers are constantly adjusting to new ways of getting their information.

As a brand, you have to stay updated about what’s going on and how social media consumers are interacting with each other and with brands and companies. The power of social media shows its true value in these statistics. Judging from these numbers, engagement and interaction is everything.

Social Media Consumers & Trends Update

social-media-consumers-trends-infographic

Via: [visual.ly]

 
 
 
 
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Author: Richard Darell

 

Richard Darell is the founder and CEO of Bit Rebels, a multifaceted online news outlet that reports daily on the latest developments in technology, social media, design and everything geek. Today this media entity welcomes more than 2.5 million unique visitors per month and is considered the go to place for people in constant motion. As an Internet entrepreneur, he is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a more streamlined way. His excitement for statistics has allowed him to further develop systems that continuously produce accurate and fast-paced analytics to better optimize the approach by which Bit Rebels presents news and content. His graphic design background has proven to be an important tool when designing new systems and features for Bit Rebels since the development of solid and stable code depends entirely on their structure and implemented procedures. Richard currently resides in Stockholm, Sweden and directs the Bit Rebels offices in both Stockholm and Atlanta. You can reach Richard at richard@bitrebels.com

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