When brands try to promote their latest service, offer or just themselves through social media, it can sometimes be a bit of a blind fumble. Not knowing your audience is something that could possibly spell disaster and a whole lot of money lost. Nike is one of the few companies out there that has really pinpointed their marketing towards their largest group of consumers. It doesn’t have to take a lot of time to research your social media consumers, and it’s time well spent.
It’s probably easy for me to sit here and simplify the task of getting to know your social media consumers, and how it could impact your promotional campaigns. But, the fact is that it doesn’t have to be that hard to figure out what your following is all about. All you really need is to use a few of the online analysis services, which are usually available for free. By using these services, you can easily see who your strongest influencers are who are following you. You’ll also see the stuff they like tweeting and engaging about. It’s a great start for getting to know your social media consumers.
It gets even easier if you start looking at the overall statistics of social media consumers. There are usually a bunch of studies that have already been done. Fresh ones are constantly being published, and that’s where you can find ways to make your promotional strategies stronger. Again, by knowing your social media consumers and what they like, you can save yourself a whole lot of time and money.
In a fresh infographic from Technology In Business called Social Media Consumer Trends, we get an updated look at the overall statistics as well as their behavior, which is something that has come to define a whole business when it comes to social media. The slingshot behavior of social media consumers is well known amongst marketers. Why it changes so fast is of course no mystery. With new social networking services, consumers are constantly adjusting to new ways of getting their information.
As a brand, you have to stay updated about what’s going on and how social media consumers are interacting with each other and with brands and companies. The power of social media shows its true value in these statistics. Judging from these numbers, engagement and interaction is everything.
Social Media Consumers & Trends Update