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Social Brand Value: Leading Brands Compared [Infographic]

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When building a presence on the Internet for your company and brand, it is important to give your customers and the people who like what you do a chance to interact with you. This in turn spreads the word about your brand and the products or services that you make available. However, as with everything, time is a commodity that is limited. We can only spend as much time on the Internet as there are hours in the day. So what do you do to solve this seemingly impossible algorithm? Well, you can’t really. Unless you hire a lot of people to actually stay on each “channel” 24/7, you will have to focus your energy on the service or approach that seems to work best for you and your brand.

Recently, Sociagility undertook a survey with the intent of revealing what global brands have the best impact with their social media campaigns, and the results are quite stunning. Of course, when measuring how social brands are connecting with their users, customers or fans, you can’t include brands like Facebook, Twitter or LinkedIn (or any other social networking service) since they are designed exclusively to allow people to interact with each other, which in turn would make them hog the top rankings for decades to come.

This infographic is based on brands that present a service outside the field of social networking. Yeah, I am fully aware that Google is present on the list, but Google’s services are way more than Google+. As a matter of fact, the Google+ networking service is only a small part of their entire business model, and because of that, apparently they are included in the research as well. I am quite baffled that FedEx, Walmart and Johnson & Johnson show up near the top of the list. Can you think of other brands that would fall into this list that seemingly weren’t even in the batch of brands researched?

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top-50-social-brands-infographic

Via: [Cool Infographics]

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Author: Richard Darell

Richard Darell is the founder and CEO of Bit Rebels, a multifaceted online news outlet that reports daily on the latest developments in technology, social media, design and everything geek. Today this media entity welcomes more than 2.5 million unique visitors per month and is considered the go to place for people in constant motion. As an Internet entrepreneur, he is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a more streamlined way. His excitement for statistics has allowed him to further develop systems that continuously produce accurate and fast-paced analytics to better optimize the approach by which Bit Rebels presents news and content. His graphic design background has proven to be an important tool when designing new systems and features for Bit Rebels since the development of solid and stable code depends entirely on their structure and implemented procedures. Richard currently resides in Stockholm, Sweden and directs the Bit Rebels offices in both Stockholm and Atlanta. You can reach Richard at richard@bitrebels.com

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