We’ve all seen so many infographics about Pinterest lately that’s it’s easy to read the title and think, “Yeah, I get it, Pinterest is kicking ass,” but I found this particular one to be very interesting from a social media psychology perspective.
If you are on Pinterest, you know how much fun it can be. It is more relaxing than some of the other social networking sites because there is no pressure to engage, be active or leave any comments. It’s pretty much just an “anything goes” kind of environment, which I like. If you are on there often, you’ve probably seen that some pins have price tags in the upper left-hand corner which indicate that the product being pinned is for sale.
On Twitter, selling anything or sending tweets that are advertisements is very tricky. I know this because we’ve done it. It’s an activity to be handled very carefully, and there are unwritten guidelines about how to do it and how not to do it to achieve results. On Pinterest though, apparently it’s a whole different story.
On Pinterest, pinning things that are for sale is apparently not only fine, but also, on some pins, adding the price encourages people to repin. Whaaaat? In addition to that, users on Pinterest have an above average income which means they are more likely to click through and make a purchase. The numbers don’t lie, and they are much higher for Pinterest than for Twitter and Facebook. So although it’s starting to sound like a cliché, if you are a marketer (or someone who likes to go shopping), Pinterest is the place to be.
However, keep in mind, if you are slimy and sneaky, I don’t think you’ll be successful marketing on Pinterest regardless of these numbers (just like you probably haven’t been on Twitter or Facebook either). If you are one of the accounts on Pinterest that people view as spam, and if you pin your items that are for sale, and later you pin the same things over and over again, and then you delete those pins and pin them again… Well, if that’s the case, you obviously don’t get it, and I’d be surprised if you’ll see results on Pinterest or any social media network. #justsayin [Infographic created by TAMBA]