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What Makes The Perfect Blog Post? [Infographic]

What Makes The Perfect Blog Post? [Infographic]

3 Years Ago By Richard Darell

In late February this year there were around 249.1 million public blogs [“Blog” – Wikipedia] available on the Internet. This estimation is acquired from numbers made available by Tumblr, and Technorati alone. The world’s most popular blog platform, Blogger, is however not included as they don’t offer public statistics. I think anyone would agree that this is a considerable amount of blogs and writing the perfect blog post gets harder for each day.

If you have ever tried to write the perfect blog post and tried to wrap your head around all the hundreds of thousands of blog posts that deliver guidance and statistics about how to do just that, you have a pretty good idea how many factors goes into actually writing the perfect blog post. Let’s say that unless you have access to a whole lot of professional tools and minute-fresh statistics, it’s literally impossible.

But don’t get discouraged, there are still plenty of ways to increase the interest and engagement on your blog posts by using common sense and fresh statistics that are available for free on the Internet.

The reason I am writing this article is because I am personally very much in the depths of this kind of research on a daily basis. We here at Bit Rebels constantly try to increase our reach and we don’t let a day go by without making sure we delve into the latest statistics and SEO improvements.

I was happily surprised when BlogPros contacted us and wanted to share new statistics. After having analyzed 100 high-ranking blogs and the posts that they have published, they had statistics enough to put together an insanely interesting and useful infographic that they called “What Makes The Perfect Blog Post?” and of course we wanted to share it with you.

Every search engine has their own way of ranking websites and pages, but it is widely known that if you write articles that are less than 300 words, search engines consider them too short to be useful. This means that you won’t get on the first page of any search engine, no matter how well you write your post. BlogPros’ research has shown that the average word count per article or blog post is 1,149. Now, don’t go thinking you have to write half a chapter in order to publish a perfect blog post or to rank high on search engines, there are more factors involved in ranking high than that.

There are a few things you should take with you after having checked out this infographic and that is that there is no such thing as a perfect blog post per say. Each blog post is different and that’s why we see different articles and blog posts pop up when we search for our favorite topics. It all depends on search engine optimization, social media popularity, timing and of course how well you have written your perfect blog post.

Take these statistics and implement them into your everyday blogging but don’t build your perfect blog post entirely based on them. As said at the beginning of this article, there are a lot of factors weighing in when your article or blog post is ranked on search engines. It’s by continuously writing blog posts that we learn what works best for our audience and what to implement in order to break through the noise of almost 250 million public blogs continuously pushing out posts. Try and find your own voice and try not to rely too much on how search engines wants you to write your articles or blog posts. Social media and shares have an ever more important part in how you rank on search engines and that alone could definitely land you a viral article or blog post before you know it.

How To Write The Perfect Blog Post Based On Statistics

(Click Infographic To Enlarge)

The Perfect Blog Post Infographic

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The Perfect Blog Post Image

Image: Web Savvy Marketing
From Around The Web


Terri Nakamura

May 9th, 2014

Hi, Richard. Learned a couple of surprising things in your infographic — specifically the fact that successful articles have several photos and up to TEN links! Thanks for a great article!

Richard Darell

May 10th, 2014

Always a pleasure, Terri! As you know, I love statistics and BlogPros were kind enough to send this to me. You can never have enough of statistics that propel you forward as a blogger, right? :)


May 9th, 2014

Awesome article.

Richard Darell

May 10th, 2014

Thank you, Kassigway! Glad you liked it. :)

Ivor Kellock

May 10th, 2014

interesting tx ;-) Ivor

Richard Darell

May 10th, 2014

You’re welcome, Ivor. I have to agree, this infographic is surely a good guide to put together a perfect blog post.


May 10th, 2014

Wow, interesting and useful. Thank you.

Richard Darell

May 10th, 2014

You’re welcome, Detlev. :)

Ming Jong Tey

May 10th, 2014

Insightful and useful content is the key, and thin content usually doesn’t cut it, useful solid post generally contain more than 1,000 words!


Richard Darell

May 10th, 2014

Yeah, for more robust posts, I have to agree, There is a big shift going on though and people don’t want to read text as much anymore, they rather look at pictures and videos. That’s why some of the world’s most popular websites are photo sharing sites, etc.

Victor Ordu

May 10th, 2014

This is a very informative post! Thanks.

Richard Darell

May 10th, 2014

My pleasure and glad you liked it, Victor. :)

Lament Config

May 10th, 2014

Very interesting read, will try some of these out :)

Richard Darell

May 10th, 2014

That’s great! Let us know how it impacts your website, we’d love to share it with our audience.

Matthew Weber

May 11th, 2014

The links thing is unsuprising, but found it very interesting that videos were so rare

Richard Darell

May 12th, 2014

For me the links were actually a little surprising, thought it would have been around five. The videos however, definitely surprising!


June 20th, 2014

by just leaving a comment.

Emily Johnson

May 7th, 2015

Hi, Richard! Thanks for the great post! When I started my blog I didn’t know how to write catchy headlines, how to structure my blog posts for better perception, what main elements should be inserted into the posts and etc. Nowadays, I’m a blogger with 2 years experience. Thanks!

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