If you are a small business and have limited budget to tell the world of your new product, PR Web maybe a good option. A news release, media release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial press-release distribution services are also used to distribute news releases.
A media release is like a short newspaper article that one may send to different media outlets in order to gain interest in a writer’s mind so that a story will be published about the organization in which one works for or the product which they are trying to promote. The persons reading the media release will be looking for stories that will interest their readers, viewers and listeners. An effective media release tells a story that will interest a number of people. Media releases need to be about the story and just enough relevant information for the story to work. The release isn’t the place to list all the benefits of the business. A media release is published in the news media, whereas a press release is designed to be sent to journalists in order to encourage them to develop articles on a subject. A press release is generally biased towards the objectives of the author. A press release is written in order to highlight an important event, program, or piece of information by an organization that succinctly describes the who, what, where, when, why and how of the story.
Here is a very short yet informative way on how to get your brand or product’s news worthy article get the necessary buzz and attention it deserves.