One of the most effective ways to create a buzz on Facebook is to create and promote a Facebook contest. Although that sounds easy, it can be more complex than you realize, especially if you’ve never done it before. Facebook has many rules that are important to follow if you decide to run a Facebook contest, and one of them is that you have to use a third-party app to run your contest.
There has been some confusion about Facebook contest apps, and this simple guide will hopefully clear up any ambiguity. This infographic called The Elements Of A Perfect Facebook Contest App by Shortstack serves as a guide, which will explain all of the essential components of a good Facebook contest app. There is also a section at the bottom about how to promote your contest once you’ve gotten everything set up.
The app you use will choose the winner or winners, and it’s important that you contact them outside of Facebook to notify them. This is one of those important Facebook rules to follow. If you go to this page with the Facebook guidelines, and scroll down to the letter “E,” you’ll be able to see all the rules about running contests. There are many Facebook contest apps out there to choose from, or you can create your own.
If you decide to go with one of the popular ones, just remember to check that it has all the features that you want. According to this recent article on Time, some of the features to double check are analytics, voting options and mobile support. If you are a beginner when it comes to Facebook contests and contest apps, this infographic will really come in handy. It’s the most comprehensive yet concise guide I’ve seen on this topic. Good luck!