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Using Facebook Science To Get More Engagement [Infographic]


If you have been on Facebook for a long time, you know that Facebook has gone through a whole lot of changes since you first signed up. Either you are on Facebook just to connect with everyone you know, or you want to expand the number of people you know by sharing, interacting and commenting. For a brand or company, Facebook is a great way to get the message out, but what are the best practices and are there things you can do in order to boost your spread? Every social network has its own secrets for increasing influence and following, you just have to find them. It is the Facebook science behind getting more engagement on your feed that we are going to concentrate on this time around.

I always hear social media people talking about the secrets to increase this and that. I even do it myself, but they aren’t really any secrets. They should more accurately be called features that you might not have yet explored. These are features that either have not yet come to your attention, or you simply don’t know how to use them. So what are these “secrets?” Will they really increase the engagement across your social networking feed on Facebook? That is what we are going to go into now as we take a closer look at the Facebook science behind engagement.

Fresh off the doodle board is a new Facebook science infographic called The Simple Science Of Facebook Engagement, and it is presented to us by AmExOPENForum (design by Little Badger). What we should probably pay attention to first is that as much as 92% of all the companies on Facebook have acquired a customer through Facebook. It is a statistic that we should definitely not overlook. It’s a highly important aspect of your business promotion, and this Facebook science could definitely help you take advantage of that.

Furthermore, we see on this Facebook science infographic that images and short messages attract way more interaction and engagement than a robust and tedious message or post. My own experience when it comes to Facebook is that when posting a link to my feed, it usually doesn’t get too much interaction. It depends a lot on the content of course, but posting an article about something and then posting an image from the same article yields completely different results. This Facebook science is quite interesting really and should spawn a few ideas for whoever is constantly blogging or sharing new content with the world.

There are plenty of interesting Facebook statistics in this infographic which you could adopt and incorporate into your social networking strategy. Always remember that every fan whom you engage on there has (on average) 34 reachable friends. That quickly mounts up to a lot of possible new fans and customers who you could get to know. It’s all about the content and engagement you put on your feed. If you want a lively community on your Facebook page, the suggestions mentioned in this infographic will serve you well.

How To Boost Engagement With Facebook Science


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