Every social media service has its own set of “tools” that are available to you if you just know where to look. What I mean by tools is the way that the service is used, both when and how. Twitter is a bit different from Facebook when it comes to user activity, and there are statistics that you can use to your advantage. Posting updates, pictures and content on Facebook might seem like a “whenever” endeavor, but that’s where most people and brands are wrong. There are precise statistics that show when activity on Facebook peaks, and that is when you should utilize your post optimization strategy. You can potentially gain almost twice as much attention by focusing on when and how you share without any extra work.
There are these extensive statistics for every social networking service, and they are not too hard to get your hands on. To disregard them and think they don’t matter could be one of the biggest mistakes any brand can make if they want their content to be seen. You should remember that if you have fans on your Facebook page, they pretty much expect you to interact with them. Whether it is through an interesting discussion or through relative images doesn’t really matter. They liked your Facebook page for a reason, and it’s up to you to keep them happy. That’s where this Facebook post optimization cheat sheet comes in handy.
I call it a cheat sheet because once you look at it, you will be able to pinpoint your interaction and post optimization in a way that you wouldn’t be able to do without it. It is really an infographic presented to us by Mariposa Agency, and it is called Increase Your Facebook IQ. In a way, it will increase your IQ, and it would be perfectly fine to print it out and stick it on the wall. However, you really want to “store” the information presented on it so you will have a better understanding of just how your Facebook post optimization works and when to utilize it.
What we can immediately derive from this Facebook post optimization “cheat sheet” is that a Facebook post has an average lifetime of around 3 hours. That’s certainly not a long time, and when you think about how fast people sift through their friend’s posts and updates in average, you instantly realize that you will probably have to capture their attention in less than a couple of seconds. Not an easy task.
And what should come as no surprise to anyone, images increase engagement more than 180%. That’s something to remember for your future post optimization. If you are creative, you can pull off the most amazing results when using images. We have seen it over and over again on Facebook. As I always say, your creativity is key to your success on social media. Don’t let anyone tell you otherwise. It’s your creativity that sets you apart from everyone else.
Mariposa Agency’s Facebook Post Optimization Guide