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SOCIAL MEDIA | 1 Year Ago By Yeh Dalag

4 Tips For Building A Strong Facebook Brand Page

build-strong-facebook-brand-page

Social media is the new generation of advertising which creates data in real time. I have worked in the field of Internet marketing for four years now, and I’ve personally seen how this type of marketing evolved into its current potential. Before then, there was Friendster, Multiply and Myspace. Although these sites might not be able to relate anymore, they are the social sites that opened the door to this new medium of socialization.

It was 2008 when I first encountered Facebook, and it was a fun, new application open to the public. It introduced social media with a new twist, and ever since then, Facebook hasn’t stopped improving their social site. In 2011, Facebook jumped into a new technology by offering their timeline page. This allowed each user to chronologically check out their Facebook updates with clear definition and easy user interface.

The business side of Facebook boomed in the personality of a Facebook brand page. This serves as the go-to social marketing move for every brand out there, no matter how big or small. Imagine posting your latest marketing pitch in real time and being able to target your consumers by using insight provided on your Facebook brand page.



I recently watched a tutorial video from Hootsuite that featured Jason Li. It was all about how you can build a strong, effective Facebook brand page. Let me share with you the things I learned after watching this video. These four steps may sound cliche to some people, but as the old saying goes “the simplest answer is usually the right one.” Allow me to discuss this briefly. I would love to hear your suggestions for building a strong Facebook brand page.

4 Tips For Building A Strong Facebook Brand Page

(Click Images To Enlarge)


1. Build A Strong Facebook Page

Your Facebook page is usually called your brand page. This serves as the basic representation of your brand persona. The basic rules for this page also apply when creating your company website. I attached a screenshot below of my new Facebook page that highlights the primary elements you should focus on.

how-to-facebook-brand-pages

2. Connect To People Using Facebook Ads

Facebook allows social marketers to promote their Facebook brand pages using ads. This allows you to target a specific market with the help of demographic insight that Facebook gathered.

how-to-facebook-brand-pages

This is how your ad will look from a users page-

how-to-facebook-brand-pages

3. Engage Your Audience Through Quality Content

Tap the interest of your target market. When it comes to social media marketing, it should be quality over quantity. According to John Li, 40% of Facebook users spend their time on the news feed page. When posting on your Facebook brand page, keep in mind how your post will look on the news feed page. Quality images, catchy captions and anything that can generate engagement from your users will work well.

4. Use Your Page To Influence The Friends Of Your Fans

More fans equates to more chances of reaching consumers that share your interests. Only 16% of your fans will usually see your posts, and timing is really important to generate user engagement. Researching your target consumer’s habits in social media, like timing and interests, will serve as strong insight for any social brand managers.

Author Avatar Image Representation

Author: Yeh Dalag

Erica is an advertising graduate and currently works in the field of social media marketing. She enjoys seeing the advertising world evolve into its full potential and crossover into new mediums. She finds blogging as a fun and interactive way of expanding personal knowledge. She is interested in topics like design, advertising, social media and other creative related topics. She is an animal lover and has two lovely dachshunds to keep her company. Check out her other blog at Creative or Not?.

5 Comments

Sri Ganesh.M

March 15th, 2013

Although we share some interesting and good content sometimes – we are not so popular. And should not concern about the Facebook pages who have more Likes. previously they all got it from auto likes or brought from fiverr like sites. I mentioning about few blogs – not all blogs are same !

We spend more time to get some unique images for our fans – which is found in many sites. But can we add a watermark(even though they are not our works) For eg: “Featured in my Facebook Page Name” ?

Is that legal or will it have some problem. I have seen many other pages which share pathetic post ! copying my images(which we spend time to get it) and share it – sometimes they watermark with their own page name. Like those are created by them !

Suggestion Please ! Yeh Dalag

[Reply]

Yeh Dalag

March 17th, 2013

Hi Sri ^_^ I get your point on how sometimes FB likes are harvested through Fiverr and auto likes site. But I think Facebook are becoming really strict about it. Your number of Facebook likes is really important but also you must make sure that they are your target audience.

Regarding the watermark I would suggest not to watermark it if it’s not yours. But if you still wish to do so maybe you can check the Facebook regulation in your country because I think some rules are different depending in your location.

Well my suggestion is if you really want to you those image for sharing on your page it’s okay but watermark is not that important in your page promotion. Because what you should really focus is to make your post shareable to your target audience which will make more interaction in your page post. If you want to promote your FB page you can always add it to the image caption.

I hope this comment helped you a little and thanks for taking the time to read my post.

[Reply]

Operation Technology

March 20th, 2013

What stinks is we grew our followers and then Facebook only shows your company posts to 17% of our followers. Then we need to kick in money to expand our reach via Facebook Ads. We’ve moved on to Google+ for now.

[Reply]

Operation Technology

March 20th, 2013

We’ve moved on since Facebook only shows 17% of our posts to our followers. Not worth all the money for Facebook Ads for our business. We’re trying Google + and Twitter for now.

[Reply]

Yeh Dalag

March 30th, 2013

Glad that there are other social media option that you can push your business. Facebook can really be tricky sometimes and I had my bad days with them too. But apparently for some businesses this is a must for their social media marketing. Good luck on Twitter and Google+! Hope it will work out better for your business marketing. ^_^

[Reply]

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