As a business owner, you know how valuable every Facebook like is. With each like, your social influence grows, not to mention all the doors that open for you to engage and connect with new fans. We write a lot about SEO on Bit Rebels, but I think this is one of only a handful of times we’ve written about SEO as it intersects with a specific social media site. This is about how to optimize your page for Facebook Graph Search so you can further increase your effectiveness on Facebook.
Facebook Graph Search is being rolled out to more and more users. If you can make sure your page shows up in the relevant search results then taking the time to optimize your page for Facebook Graph Search will definitely be worth it. It’s not very complicated either. As a matter of fact, just like with traditional SEO, it’s just about checking your details.
This infographic called The 9 Step Cheat Sheet For Facebook Graph Search Optimization by Right On No Bull Marketing lays it all out in the simplest way we’ve seen yet. It will help you get high Graph Search rankings, which will drive customer traffic to your local business. Another tool that you might find useful is this “under the hood” reference page that Facebook provided. I also found this article on Inside Facebook to be very helpful when trying to decipher how Facebook Graph Search optimization (or SGO) works.
Of course, as always, providing high quality content, increasing your likes (through your content and other things like contests), and increasing engagement (through things like posting hi-res images that make people want to comment) will always help your SGO. I think this stuff is simpler than a lot of people realize, and it can be a lot of fun too!