There are a lot of brands, companies and individuals out there that are struggling to get noticed. One of the first things they do is to setup a Facebook page to attract some people to check them out. However, without engaging content and personal interaction, people won’t stay long. Social media is a breathing organism that constantly requires maintenance. There is no getting around that. You need to nourish it with your time and effort, and always make sure people consider it to be a place where they can deal with you directly. For people who are super busy, this is not exactly the easiest of tasks. However, it is a necessity in order for your brand to grow. Usually you can schedule time for this since it is such an important part of your business.
If we return to the Facebook page for a second and start looking at how you could make it a little bit more appealing, we don’t have to look long. All we need is to check out a fresh infographic from Click Labs called 10 Ways To Viral Your Facebook Fan Page. People tend to think you need to do something extravagant and expensive in order to get the attention of the masses. However, that is a statement I totally disagree with.
What you need is a unique and original approach to what you are doing. If you can find a twist to it, that’s even better. Having a quick run down of this infographic might give you some well placed tips on how to make your Facebook page the one thing people want to check out. There are some dirt cheap ways to get a conversation going, and it has everything to do with what your fans and following are interested in. Be interesting and engage.
Sometimes a quirky comment and a question can be just the thing that spurs a long and engaging conversation on your Facebook Fan (‘like’) page. It has happened a million times before. What your fans want is to engage with you about what you are all interested in. If you don’t engage, there is no need to have a fan page, is there? Throwing some rewards at your fans might also increase engagement. However, this particular approach has become more expensive since it has been out there for a while now and people don’t seem to get interested if it isn’t something substantial they can get. Creativity is always the best approach here, so put your heads together and ask your fans what would make them engage. You will most likely get a bunch of quirky answers back, but that is fuel for some rather fun interactions as well. So in the end it is all a win/win situation.
As I mentioned in the beginning, there are a million and one ways to engage with your fans and following. However, it only takes one way to really ignite a popular and well visited fan page. Be funny, be serious, be factual and most of all continuously engage, and your fan page will most likely see an increasing number of fans.